Categories
All
Ring2Travel
Revenue
Booking Engine
Marketing
Events
Projects
Partners
Corporate
Black Friday 2025: Ring2Travel's key role in strategy and results
Black Friday has established itself as one of the most important sales campaigns, also for the hotel sector. Although traditionally linked to retail, this event has become a great opportunity for hotels looking to increase their direct sales, attract new customers, and strengthen relationships with…
Read more
Black Friday 2025: Data confirms the strength of the direct channel
Black Friday remains one of the main drivers of direct sales for hotels. Analysis of the 2025 Black Friday campaigns, along with Cyber Monday, Travel Tuesday, and Buen Fin in Mexico, managed by Paraty Tech, confirms a clear trend: the direct channel grows when there is planning, strategy, and…
Read more
We unveil the first step of the AI revolution at Paraty Tech
After months of working in silence, Paraty Tech shares for the first time a controlled spoiler of the transformation that has been brewing internally for some time. In a conversation published by HotelTechReport, Daniel Romero, Director of Communication and Alliances, and David Madrigal, Director…
Read more
The end of the &num=100 parameter in Google: what it means and how it affects hotels
Google has just closed a door that had been open for over a decade. The parameter #=100, that URL appendage that allowed up to 100 search results to be displayed on a single page, has disappeared for good. From now on, the search engine limits visibility to the first 10 results, or the…
Read more
FOMO, FOMU or FOMA: Where does your company stand in terms of AI implementation?
In the span of three weeks, we've had the opportunity to attend two major events where, unsurprisingly, Artificial Intelligence was the undisputed star. We're talking about the Google Partner Summit, held in Dublin from October 21st to 22nd, and the Freepik Upscale Conf, which took place last week…
Read more
Ease as a Key Conversion Driver in the Direct Channel: Flexibility, Exclusivity and Variety
You dedicate significant resources to driving traffic to your official website, your primary sales platform and the main link to your booking engine, where the reservation will ultimately be completed. Therefore, once you've attracted potential guests, you can't afford to lose them. To prevent…
Read more
The Reinvention of Non-Refundable Rates: Flexibility Without Losing Profitability
Non-Refundable Rates (NRF) are regaining the prominence they lost during the pandemic. According to data from our clients, so far in 2025, 24.6% of direct bookings have been made under this model. But what’s most interesting about this trend isn’t just the volume — it’s how this model has evolved…
Read more
Get ready for Black Friday 2025 with the interactive checklist
Black Friday 2025 is coming, followed by Buen Fin, Cyber Monday, and Travel Tuesday—some of the most competitive seasons in the hotel industry—and being prepared will make all the difference. The interactive checklist “Black Friday Isn’t an Escape Room… Get Through This Checklist!” offers a…
Read more
Google officially launches AI Mode: threat or opportunity for hotels?
Google has announced the official launch of AI Mode in Search in Spain, marking a decisive step toward conversational search, also key to its strategy to make its search engine more useful, interactive, and responsive to the latest browsing trends. Starting today, this new experience will be…
Read more
Lead Panel: The new feature that turns intent into actual bookings
Every day, dozens of potential guests interact with your booking engine: they check prices, select rooms, even enter their details... but for various reasons, they don't complete the purchase. We're talking about abandoned shopping carts, users who log in to your loyalty club but never confirm…
Read more
Trivago says goodbye to CPC: CPA takes over
The hotel distribution landscape keeps evolving, and Trivago has just taken a major step. Since September 1, 2025, the metasearch platform has phased out Cost-Per-Click (CPC) bidding and will now operate exclusively under a Cost-Per-Acquisition (CPA) model In practice, this means hotels will no…
Read more
The BOFU Blind Spot: What Hotels Are Overlooking in Their Direct Channel
At Paraty Tech, we’ve focused all our efforts on improving the booking experience for travelers and optimizing direct channels for hotels. From implementing advanced technology in our booking engines to designing loyalty programs and offering innovative solutions like Hotel + Flight packages, our…
Read more
Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue
The renowned Mexican brand Casa Dorada Resorts, located in the heart of Los Cabos, is known for offering luxury beachfront experiences in one of Mexico's most exclusive tourist areas. Thanks to a comprehensive collaborative project and the complete integration of Paraty Tech's digital ecosystem,…
Read more
Luxury is synonymous with detail and differentiation: how to hyperpersonalize the shopping experience in the luxury segment
Assuming that most hoteliers have already internalized the idea that they cannot limit themselves to selling beds, but must focus on offering experiences, if we delve into the world of luxury, this premise reaches its maximum expression and becomes, quite simply, the central strategy to follow. In…
Read more
Paraty Tech and Userguest Join Forces to Boost Hotel Direct Bookings with Artificial Intelligence
Paraty Tech, a leading provider of tech solutions for the hospitality industry, has announced its integration with Userguest, an innovative AI-powered platform designed to maximize direct bookings through real-time user behavior analysis and dynamic personalization. This partnership marks a…
Read more
The final hour has arrived... now what?
Regardless of when you're reading this article, by "breaking news," you probably mean, like us, the current week or the next, and fortunately, you've practically sold out of both. Or, on the contrary, as is common around this time of year, maybe "last-minute" is synonymous with "headaches that keep…
Read more
Hotel+Flight: The silent disparity that threatens your direct channel
The hotel distribution ecosystem is undergoing constant transformation, and OTAs, far from losing pace, seem determined to lead the way. It's no surprise that many of the leading online travel agencies have gradually strengthened their offerings with the option to book Hotel+Flight packages, often…
Read more
The Kent Hotel and The Colony Hotel double their direct sales by 2025 with Paraty Tech
+100% growth during the first four months of 2025 at both Miami hotels The Kent Hotel and The Colony Hotel, two iconic Art Deco gems in South Beach, Miami, combine history and luxury in a prime location that attracts millions of tourists each year. Since the beginning of our collaboration, we have…
Read more
Google Overview: Threat or ally for the direct hotel channel?
AI arrived and changed everything. Or almost everything. What's clearly made a significant impact (also) is the way we search for information online. Not long ago, our first option for gathering information of any kind (including information related to choosing a destination, accommodation, and/or…
Read more
Instagram is now on Google: How can hotels take advantage of this new development?
Instagram has announced a new feature that could be a game-changer for brands' online visibility: public profiles will begin appearing in search engines like Google. This new feature has great potential for hotels, which will now be able to position their Instagram content beyond the social network…
Read more
Build loyalty and you'll win: the key to a successful hotel summer
June has kicked off one of the most anticipated seasons in the hotel industry. Bookings are increasing, occupancy is rising, and the competition to attract new guests is intensifying. In this context, it's only natural that many hotels are focusing their efforts on boosting direct sales, investing…
Read more
Paraty Tech strengthens its technological ecosystem with Cloudbeds
Paraty Tech adds a new integration to its list of technology partners, Cloudbeds, expanding connectivity options for accommodations by enabling the synchronization of availability, prices, rates, and inventory between both systems. In its ongoing commitment to offering increasingly connected…
Read more
More than six types of Loyalty Programs to build loyalty with meaning
Loyalty programs for hotels, hotel chains, and other accommodation options have been gaining popularity recently, establishing themselves as one of the most effective strategies for boosting direct bookings. These resources not only foster customer loyalty but also serve to generate positive…
Read more
This summer, boost hotel direct sales through the telephone channel
In summer, the telephone channel is essential for hotels to increase bookings. Professional service, qualified staff, technology, and strategies such as call prioritization and outbound campaigns are key. Outsourcing to experts like Ring2Travel boosts results. To learn more, read the full article…
Read more
E-book: Strategies to optimize your hotel's voice channel
In the hotel industry, voice is crucial for managing direct bookings and building customer loyalty. In addition to having the best conversion rates, telephone is essential for improving the guest experience from the very beginning of their relationship with the property. At Paraty Tech, together…
Read more
Paraty Tech and Scalapay team up to offer a new flexible payment option for your booking engine
What if booking a hotel were easier, more accessible, and more flexible than ever? Scalapay, the leading Buy Now, Pay Later (BNPL) company in Southern Europe, and Paraty Tech, a leader in technology solutions for the hotel sector, have announced a strategic collaboration to transform the hotel…
Read more
Your hotel isn't selling more because it's still invisible: the digital marketing no one told you about
Increasingly, hoteliers are seeking effective strategies to increase direct bookings and reduce their dependence on OTAs. A significant part of the key to success lies in a well-structured digital marketing strategy that encompasses the entire guest conversion process, from inspiration to loyalty.…
Read more
11/04/2025Holy Week: Is your voice channel ready for what's coming?
This Easter, tourism in Spain grew 62% compared to 2024, with longer stays and higher spending. Despite rain, cancellations were lower. This highlights the importance of an effective telephone channel like Ring2Travel, which is key to managing high demand, improving results, and preparing for the…
Read more
09/04/2025Boosted by rainfall, direct sales of snow lodges grew by 43%.
After the storm comes... the snow With the ski season now drawing to a close, it's time to take stock. At Paraty Tech, we've thoroughly analyzed the performance of the direct channels of accommodations located in the main snow destinations on the Iberian Peninsula, focusing on three key areas:…
Read more
28/03/2025Paraty Tech and Trust Payments join forces to ensure transactions for hotels and chains
Paraty Tech, a leading company in technological solutions for increasing direct online and offline sales for hotels, chains, and other tourist accommodations, continues to invest heavily in its strategy of strategic alliances as a way to boost its clients' competitiveness, and has added Trust…
Read more
26/03/2025Boost direct sales in resorts and independent chains
Travelers' needs are diverse, making understanding the specifics of each business model and adapting them to the destination one of the main challenges for the hotel industry. Discover how to maximize direct sales at resorts and independent chains in our ebook. Guest experience is at the heart of…
Read more
21/03/2025Paraty Tech and Summarooms join forces to boost innovation in hotels and chains.
Paraty Tech, a leading company in technological solutions for increasing direct online and offline sales for hotels, chains, and other tourist accommodations, and Summarooms, a consulting firm specializing in revenue management and real estate investments, are pleased to announce their strategic…
Read more
20/03/2025Paraty Tech and Hospitalidad Emprendedora partner to offer Mara Solutions to their clients: Optimizing online reputation management with artificial intelligence.
Paraty Tech, a leader in technological solutions for the hotel sector, announces its collaboration with Hospitalidad Emprendedora to offer Mara Solutions, recognized as the best online reputation management solution in 2025 by Hotel Tech Report, in its portfolio of services. This alliance is aimed…
Read more
13/03/2025Lead qualification via telephone
The telephone remains a crucial tool for qualifying leads in the hotel industry, allowing for a direct and personalized connection with customers. Each call represents a sales opportunity, and by integrating effective strategies with tools like CRM, hotels can better manage information and improve…
Read more
13/02/2025Paraty Tech and Data Seekers in the ranking prepared by Deloitte of the 50 fastest growing technology companies in Spain
Paraty Tech (#17) and Data Seekers (#44), both companies from the Paratyworld Group, have made their way into the first Spanish edition of the prestigious “Deloitte Technology Fast 50 2025” ranking, which recognises the 50 technology companies with the greatest scalability within the…
Read more
12/02/2025Paraty Tech and Grupo Xcaret, pioneers in the digital transformation of tourism by integrating the purchase of activities into the hotel reservation process
In an unprecedented strategic alliance, Paraty Tech, a leader in technological solutions for optimizing direct reservations in hotels and chains, and Grupo Xcaret, a global leader in sustainable tourism recreation, have completed the native integration of their technologies and services. This…
Read more
04/02/2025How the new integrated flight and hotel booking solution will transform the hospitality industry
The hospitality industry is continuously seeking new ways to enhance direct sales, reduce cancellations, and create seamless experiences for travelers. One of the most promising advancements in this area is the emergence of an integrated flight and hotel booking solution in the accommodation's…
Read more
07/01/2025Paraty Tech presents the integration of Oceanflights, Maarlab's hotel-plus-flight solution
After weeks of anticipation, Maarlab and Paraty Tech have unveiled the technological proposal that will allow travellers to book their holidays in a single click, including the flight in the same process as booking their accommodation, without any friction. Fitur 2025 will be the moment when both…
Read more
27/12/2024Paraty Tech in 2024: international expansion, new partners, and continuous growth
As the year comes to a close, it’s time for the most anticipated moment: to pause, look back with perspective, take stock of everything we’ve built together, and, why not, celebrate more than one unlocked achievement. After a 2024 that we faced with enthusiasm, filled with innovations and…
Read more
18/12/2024The end of 2024: Voice overs have a record-breaking summer with 65.37% growth.
Ring2Travel handled a total of 123,000 calls and completed 10,000 reservations, resulting in an economic impact exceeding €8 million. This represented a 65.37% growth compared to 2023. Personalized customer service was established as a key factor in increasing hotel revenue, strengthening loyalty…
Read more
11/12/2024On Request Reservations: One More Step Towards Hyper-Personalization
The ability to adapt more and more to the needs and expectations of guests, more than a trend, is now almost an imposition that can make the difference between winning or losing a significant number of reservations. In this line, one of our most recent innovations, "on request" reservations,…
Read more
10/12/2024Maarlab and Paraty Tech take off together at Fitur 2025 to change the rules of the game
The two companies have signed a collaboration agreement to change the rules of the hotel marketing game once and for all through an innovative and disruptive proposal that will be launched at Fitur 2025. The next edition of Fitur, which will take place at IFEMA from 22 to 26 January 2025, has been…
Read more
05/11/2024Ready for Black Friday? Pass this checklist
Black Friday, along with other important dates such as Buen Fin, Cyber Monday, Travel Tuesday, etc., is one of the most important sales peaks for many sectors, and the hotel industry has been no exception for years. Aware that consumers expect significant discounts, hotels can also take advantage…
Read more
04/11/2024The Colony Hotel partners with Paraty Tech, a modern approach to boost direct business
The Colony Hotel, an iconic destination in the heart of South Beach, has selected Paraty Tech as its consulting and technology provider to enhance its direct business strategy. This collaboration represents a significant step forward for The Colony Hotel, renowned as a symbol of South Beach’s…
Read more
17/10/2024Five key reasons to outsource your hotel's call center
Having a specialized call center represents a strategic advantage for hotels. This service not only guarantees more personal and efficient service, but also optimizes resource management, increases sales through techniques such as upselling, enables multi-channel operations, and provides key data…
Read more
17/10/2024Paraty Tech shares key strategies to improve direct sales at the Revenue Incubator event
On October 11th we had the pleasure of attending "Calvià, Revenue destination. The art of hotel distribution", an event organized by Incubadora Revenue and in which we were also part of the program, as participants in the discussion panel "Trends in direct sales". Moderated by Sergio Barroso, CEO…
Read more
03/10/2024Paraty Tech and Descubre Group join forces to improve the guest experience
Paraty Tech, a specialist in the development of advanced technology for the optimization of online and offline direct sales in hotels, and Descubre Group, a leading company in digital communication solutions for the hotel sector, have announced a strategic alliance. This collaboration, in addition…
Read more
29/08/2024Up to 65% of quotes generated with Call Seeker go onto book
The data speaks for itself: up to 65% of quotes end in a booking. Discover the effectiveness of Call Seeker, our quote and booking tool, in this Use Case where you can see not only why it is our most successful recent release, but also how all its features contribute to optimizing the operational…
Read more
26/08/2024Social media and Generation Z: keys to attracting new travelers
Generation Z, which includes those born between 1997 and 2012, has grown up influenced by digital technology, social media and instant access to information. Unlike their predecessors, they have not known a world without the internet, which has significantly shaped their behavior, values and…
Read more
02/08/2024Paraty Tech becomes authorised SiteMinder reseller and enhances revenue management capabilities for hotel customers
Paraty Tech, a leader in the development and implementation of technological solutions aimed at boosting direct hotel sales, today announces it has become an authorised reseller of SiteMinder’s leading distribution and revenue platform. The move will enable Paraty Tech’s hotel customers to use…
Read more
26/07/2024Royal River Luxury Hotel & Paraty Tech work together to boost online bookings
Royal River Luxury Hotel, a tourist complex located in one of the most exclusive enclaves of Tenerife, in front of the Costa Adeje Golf Course and with views of the Atlantic. Since its opening in 2020, Royal River Luxury Hotel has sought to differentiate itself within the hospitality sector. With…
Read more
18/07/202410 most common reservations and revenue department mistakes you cannot afford to make during peak season
In high season, the reservations and revenue departments of hotel establishments face critical challenges. Below, we detail the ten most common mistakes that can hurt efficiency and revenue, from fragmented availability issues and virtual overbooking to lack of communication of offers and…
Read more
15/07/2024Changes in Booking.com: goodbye to pre-paid rates
Not in Spain yet, but… Booking.com continues to take steps in its migration process from the agency model to the merchant model and, selectively, for certain partners and only in certain countries at the moment, it will not continue its pre-payment policies. In other words, they will not accept…
Read more
10/07/2024Success Story: Oasis and Paraty balance the scales of direct channels
Oasis Hotels & Resorts, a leading hotel chain within the Mexican territory, has 9 establishments distributed between Cancun and Tulum, with a total of more than 2,500 beds in the Mexican Caribbean. Seven of these accommodations are categorized within what is traditionally known as All Inclusive…
Read more
26/06/2024Paraty Tech and Revbell Ally to Boost Automation and Direct Bookings for Campsites and Glampings
Earlier this year, Paraty Tech announced the launch of its booking engine for campsites and glampings, a tourism modality that has significantly accelerated its digitalization process over the past five years. Now, it takes a giant leap in its intention to become a technological reference for this…
Read more
21/06/2024Changes at Booking.com: Goodbye to parity clauses
We explain all the benefits that this new regulation brings to your hotel, with fewer demands on your business.
Read more
11/06/2024Hoteltrends Andalusia: an exclusive meeting for hoteliers in Marbella
Next Thursday, June 13th, the Hotel El Fuerte in Marbella will host Hoteltrends Andalucía, an exclusive event for hoteliers, organized by Hotelverse and Paraty Tech, in collaboration with Fideltour, Flexmyroom, and IDeaS. The event will offer a series of activities designed to provide attendees…
Read more
10/06/2024STN Inspire: a groundbreaking event that sets a precedent
When Smart Travel News informed us that they were entering the exciting world of events, we sensed that something big was coming. When we saw that Smart Travel News Inspire, the flagship of the series of meetings they had designed, would be held at the iconic Méndez Álvaro cinemas in Madrid, we…
Read more
05/06/2024Innovation in the voice channel is not only possible, it is necessary
The data has spoken: the voice channel continues to grow. Compared to the same period in 2023, so far this year we have seen a more than remarkable increase in both bookings made by phone (+40%) and the revenue generated by them (+60%). The desire for vacations and the desire to travel do not…
Read more
27/05/2024Paraty and Spazious join forces to provide hotels with a booking engine for groups and events
Paraty Tech, a leader in technology solutions for the hospitality industry, and Spazious, a group and event booking and management platform, today announced a strategic alliance to offer hotels a group and event booking engine. This partnership will allow hotels around the world to access Spazious'…
Read more
24/05/2024Resounding success of our HIT' 24 roadshow in Mexico
At Paraty Tech, together with our partners SiteMinder, Duetto and Sojern, we are pleased to express our sincere gratitude to everyone who made possible the resounding success of our recent Roadshow through Mexico HIT' 24: Hotels. Insights. Technology. The training sessions for hoteliers, which took…
Read more
08/05/2024The voice channel gains importance in the face of the summer season
During 2024, the voice channel has gained even greater importance within the hotel sector, managing more than 60,000 interactions. This growth highlights the fundamental role of professional telephone support. Bookings have increased by 43%, and revenue has risen by 62%. The hotel industry is…
Read more
02/05/2024Minimize the impact of payment gateway outages
Did you know that in certain hotel establishments, problems with the payment gateway are responsible for up to 40% of bookings being abandoned in the last step of the process? Fortunately, not all hotels suffer to the same extent the impact of blockages that arise at the very moment of the…
Read more
12/04/2024Paraty Tech joins AHLA and HSMAI to drive innovation and fuel growth in U.S. hospitality sector
Paraty Tech, a leading partner specialized in empowering sales through direct channels for hotels and hotel chains, announces its recent partnerships in the United States. These strategic alliances mark a significant milestone in the company's expansion plan in the U.S. market. Firstly, Paraty Tech…
Read more
25/03/2024Hotel booking engines focus on the camping sector
The good weather is accompanied by the desire to get away from the noise of the cars, the hustle and bustle and the routine. Running away to nature for a few days has become one of the main desires of this era in which being adventurous or not is no longer the question. Allegedly competitive prices…
Read more
12/03/2024Changes in Google Hotel Ads: what you need to know
The first consequences of the entry into force of the regulatory framework known as DMA (Digital Markets Act), proposed by the European Union, with the aim of limiting the power of large technology platforms, and which led to the designation of the so-called Gatekeepers (Alphabet, Amazon, Apple,…
Read more
11/03/2024Implement wallet cards in your booking engine with Paraty Tech
The thing is to reinvent oneself, to find formulas to differentiate oneself from the competition, to gain more and better guest loyalty and to increase new access routes to increase direct reservations. It is not so much about trying to invent the wheel, but about being able to find possible use…
Read more
12/02/2024Paraty Tech arrives in the US market, continuing to revolutionize hotel direct sales
Paraty Tech, a global leader in providing cutting-edge technological solutions to boost direct sales for hotels, is thrilled to announce its expansion into the United States market. With offices in Spain, Portugal and Mexico, a client base of 3,000 hotels and over a decade of successful operations…
Read more
30/01/2024Contact Center as a source of Big Data
In the hospitality industry, contact centers play a vital role, managing reservations and providing key strategic information. In addition to answering calls, Ring2Travel analyzes patterns and reasons for lost reservations, allowing hotels to adjust their strategies to increase revenue and improve…
Read more
22/01/2024Paraty Campings presented for the first time at FITUR
At Paraty Tech it is clear to us: more and more campsites and/or glampings operate, at all levels, as horizontal hotels. Of course, there are differences. Their casuistry is particular and there are many configuration parameters that must be taken into account when it comes to enabling the complete…
Read more
15/01/20242023, a year of growth for Ring2Travel
We are at the beginning of the year, still taking stock of 2023 and focusing on the objectives of 2024. A few days of reflection, thinking about improving and becoming aware of everything we have achieved last year, which is not little. We tell you about it here, and in the process, you will see…
Read more
05/01/2024Paraty Tech in 2023: greater visibility, presence and closeness
2023 came to an end. And, as usual, we take advantage of the first days of 2024, before the definitive starting signal that represents the end of the Christmas holidays, to review, take stock, look back and, with perspective, once again identify reasons to feel very proud of all the work done, the…
Read more
27/11/2023Technological smile: a new concept coined at the XIX Spanish Hoteliers' Congress
On Friday we returned from Mallorca, where we attended the XIX Congress of Spanish Hoteliers organized by the CEHAT in collaboration with the FEHM, with a good taste in our mouths, the feeling that there is still much to do and a new concept under our arm, the technological smile, coined by Gina…
Read more
30/10/2023This is how Price Seeker has adapted to the needs of El Llorenç
The journey of El Llorenç was born in September 2019 with a very clear idea: to create experiences through which its guests could feel and live the most authentic history, culture and gastronomy of the island of Palma de Mallorca. With 33 rooms, this boutique hotel is much more than just a hotel.…
Read more
26/10/2023The voice channel as the protagonist of the customer journey
The telephone remains a crucial point in the customer journey, providing personalized attention that facilitates booking conversions, enhances the guest experience, and fosters loyalty. This type of interaction creates a more human and meaningful connection between the hotel and its guests. To…
Read more
04/10/2023Paraty Tech will present Call Seeker 2.0 at Cancún Travel Mart 2023
Paraty Tech, leader in technological solutions for the hotel industry, is pleased to announce its presence, this time as an exhibiting company, at the prestigious Cancún Travel Mart 2023, where it will take the opportunity to present for the first time the update of one of its most important tools.…
Read more
27/09/2023World Tourism Day 2023
Today, September 27, is World Tourism Day. A date that, because of our current activity, but also because of the baggage we carry with us, touches us very closely. This year, the theme is a declaration of intent: Tourism and green investments. Sustainability, in short, or what the vast majority of…
Read more
12/09/2023Hotansa and Paraty Tech take the direct channel to second position in sales volume
Hotansa, a hotel manager with 18 establishments located in different destinations in Andorra, and Paraty Tech, a company that provides services to hotel establishments with the aim of boosting their direct sales, joined their paths in 2021, when they decided to lay the foundations for a…
Read more
18/08/2023Price Seeker detects Smart, Atrápalo's new loyalty program
Let's pull the string a bit. The alerts, fittingly said, went off when Price Seeker detected a series of unexpected price inconsistencies on Atrápalo, causing significant discrepancies between the price offered by this channel and the official website. Our tool was extracting and displaying the…
Read more
16/08/2023Paraty Tech continues to boost travelers' experience in partnership with PortAventura World
The company has integrated its hotel booking engine with the resort to facilitate the purchase of tickets for visitors when selecting their accommodation in the area. The technology company Paraty Tech, which provides services to hotels and hotel chains with the aim of boosting their direct online…
Read more
08/08/2023Paraty Tech incorporates Alejandra Hernandez as Business Development Manager in Colombia
Paraty Tech, a technology company specialized in the development of solutions and tools that aim to enhance direct sales of hotels, hotel chains and other tourist accommodations, expands its team in LATAM with the incorporation of Alejandra Hernández as Business Development Manager Colombia. With…
Read more
27/07/2023Quotes and pre-bookings at the click of a button
Call Seeker, Ring2Travel's advanced solution, improves reservation management with features such as real-time quoting, pre-booking, manual rate adjustments, and capacity locking. Its integration with CRM and payment gateways facilitates hotel operations, optimizing both the guest experience and…
Read more
11/07/2023Paraty Tech, the first booking engine to offer experiences at source with immediate confirmation
The sale of destination experiences is a widespread practice. However, if we talk about sales at source, with immediate confirmation and through the hotel's official website, without having to do anything and charging commission for each purchase made by any user, things change. This is already a…
Read more
04/07/2023Paraty Tech integrates with BeSafe at a key moment
We integrate with BeSafe Paraty Tech, a hotel booking engine, integrates with BeSafe to offer a prepaid rate with insurance included, flexible and easy to integrate into the sales strategy of each accommodation, at a key time and boom in travel policies. The 2020 Coronavirus pandemic hit the entire…
Read more
27/06/2023The Rooming List of your booking engine, every day in your email
Do not lose detail of your last reservations It's not artificial intelligence, but hey, it is an intelligent novelty, because we know that it responds to a real need. As much as technology evolves, we will always end up reviewing the list of reservations for the day, paper and highlighter in hand,…
Read more
07/06/2023Travel Assistance Insurance as an additional service within the reservation process of your official website
The alliance between FlexMyRoom and Paraty Tech takes a new giant step with the launch of a new product that will allow hotels to include travel assistance insurance as an additional service in their online booking process. The Pandemic, and the insecurity of travelers as a result of the outbreak…
Read more
02/06/2023TH Forum: the complex world of hotel distribution, up for debate
One of the highlights of the first day of the TecnoHotel Forum was the panel The complex world of hotel distribution, under debate, in which we had the pleasure of participating, represented by Daniel Sánchez, Chief Revenue Officer of Paraty Tech. From the start, he had it all, and he did not…
Read more
30/05/2023Park Royal Hotels & Resorts chooses Paraty Tech to boost its direct channel
The hotel chain has been in business for more than 30 years Park Royal Hotels & Resorts, a hotel chain with more than 30 years of experience and presence in the best destinations in Mexico, USA, Puerto Rico and Argentina, chooses Paraty Tech as a technology provider to boost the sales of its direct…
Read more
15/05/2023Turistech Day will present the latest trends in technology applied to tourism
Paraty Tech sponsors Turistech Day It will be held on May 25 via streaming and in the metaverse of the school for free It will feature speakers such as Alfonso Pérez Liñán, Corporate Sales and Marketing Sr. Director at Only YOU Hotels, Elena Mateos, CEO & Founder of HotelSAAS and Jesús García…
Read more
09/05/2023To be or not to be in parity: an error of approach
Times have changed Although it is unthinkable now, there was a time, many years ago, when there were satisfied or dissatisfied customers. A comment could be positive or negative. In other words, there were no degrees of satisfaction, because there was no way to quantify it, to assign it a value.…
Read more
27/04/2023Customer Experience Center: much more than answering calls
Customer Experience Centers make a difference by integrating various communication channels, offering an omnichannel experience that strengthens loyalty and improves booking conversion. By expanding the hotel's reach and consolidating its reputation, these centers boost direct bookings and optimize…
Read more
10/04/2023Paraty Tech and Fehm sign a collaboration agreement
We bring our technology even closer to the Balearic Islands The first step was to establish a permanent team there. Specifically, in Palma de Mallorca. The objective was none other than to improve our customer service in the Balearic Islands through greater proximity and accessibility. Now, with…
Read more
29/03/2023The importance of telephone support during peak demand periods
Direct sales in hotels find an irreplaceable ally in the voice channel. A specialized call center not only optimizes the management of reservations and inquiries, but also increases the average ticket, strengthens customer loyalty, and contributes to the planning of campaigns for future stays. To…
Read more
17/03/2023Paraty Boosters: increase conversion with real-time incentives
Discover our incentive generator in real time When we talk to hoteliers, it is increasingly common for terms such as autonomy, data, analytics, sales tools, etc. to come up in these conversations. In short, they seek more freedom, they yearn for greater self-management capacity, they demand…
Read more
16/03/2023Paraty Tech will attend the Tianguis Turístico in Mexico City
Tianguis Turístico will have its own party Cancun, March 15, 2023 Paraty Tech, a leading technology company for the hotel industry, is proud to announce a new appearance at the Tianguis Turístico, one of the most important events in the sector, which this year will be held in Mexico City, from…
Read more
24/02/2023Paraty Tech obtains Google Partner Premier 2023 recognition
We are Google Premier Partner The creation of Paraty Digital Suite was once a declaration of intent by this technology company based in Torremolinos (Málaga) and offices in Cancún (Mexico) and Albufeira (Portugal). This important step, in addition to ratifying the growing role of digital marketing…
Read more
23/02/2023The net sales of Spanish hotels through the Call Center increase by 73.8%
The Hotel Technology Institute (ITH) adds Ring2Travel as a new partner in the Call Center area. The objective of this association is to incorporate a new resource with which to continue strengthening the advisory work of the Hotel Technology Institute (ITH). Through the accession of Ring2Travel,…
Read more
21/02/2023Know the benefits of SEO for your hotel
Benefits of SEO for Hotels SEO positioning for hotels can benefit the increase in direct sales for your hotel or tourist business. What are the strategies and tools that Paraty Tech uses to achieve this goal? Join us, we'll tell you everything. SEO Positioning in the Hotel Sector First, let's take…
Read more
09/02/2023Paraty Tech, Asksuite and Duetto will offer free training for hoteliers in different cities in Mexico the first week of March
Start Trendy Tech Tips '23 Record Registration to attend these face-to-face training sessions with limited capacity is already available through the following Eventbrite links, the only essential requirement being to use the corporate email of the hotel establishment that those interested in…
Read more
26/01/20232023 trends in hotel marketing and distribution
Hosteltur Premium Experts Panel, January 26, 2023 From a panel as anticipated by Hosteltur for weeks, something very good could only come out. And the Premium Experts Panel, under the title "What are the new trends in marketing and tourist distribution that you shouldn't miss?", framed within the…
Read more
25/01/2023Does your distribution need a rate shopper?
The technological ecosystem of tourist accommodation is not homogeneous. Depending on the type of establishment, the number of beds, the market niche it addresses, the category or distribution channels, among many other variables, each hotel, chain, hostel, aparthotel or vacation rental home will…
Read more
Paraty Tech booking engine integrates with Duetto RMS
Paraty Tech integrates with Duetto We are pleased to announce the direct integration of the Paraty Tech booking engine with Duetto, one of the world's leading revenue management solutions, with the aim of simplifying the distribution of hotels in Spain. The association was made public during the…
Read more
10/01/20235 digital marketing trends for hotels in 2023
Get Ready for the New Year Back to the routine after these festive days, and it's time to catch up. In order to help you shape your marketing plan for this new year, Paraty Tech has gathered 5 digital marketing trends that will be present in the hotel industry during 2023: Meta Search Engines You…
Read more
29/12/2022Growth, could be our summary word for 2022
The year is ending and it's time to take stock. As always, our blog has been the epicenter of our communications, and the posts it contains, the best possible thread to recapitulate the highlights of our activity. The ideal place to consult the latest launches and improvements to Paraty Tech…
Read more
02/12/2022Price Seeker v4 from €49 per month: the day has come
Price Seeker v4 Official Release We are excited. We already told you about it a few weeks ago and, finally, the day has arrived. After months of work, we launched Price Seeker v4 and you can now contract it directly online, from €49 per month + VAT (exclusive launch offer). Furthermore, if you want…
Read more
27/10/2022Paraty Tech integrates with Hotelverse to offer a new dimension of direct sales
A new way to book The first hotel in which it will be possible to verify the result of the integration between the Paraty Tech booking engine and Hotelverse will be the Amare Beach Hotel Ibiza by Amare Hotels, belonging to Fuerte Group, which has already created its digital twin and will be…
Read more
21/10/2022Online Conference organized by the Acelera SME Office of Ashotel and Paraty Tech
Last Wednesday, September 28, we participated in the Online Conference The direct channel in the Islands: objective of maximizing income; organized by the Acelera SME Office of Ashotel and Paraty Tech. A morning in which we talked at length about hotel direct sales, together with our usual…
Read more
11/10/2022Casual Hoteles launches the new version of the BeCasual Club
The Importance of Having a Loyalty Program The goal of this innovative and technological loyalty program, designed in collaboration with Paraty Tech, is to reward guest commitment, build community, and understand the travel habits of the hotel chain's customers. This aims to continually tailor…
Read more
30/09/2022The revolution of the rate shopper and its mutation into a Price Intelligence Platform
Countdown to Price Seeker v4 Technology, like the needs of hotels, is in a process of permanent change. Business strategies, revenue, marketing, etc. They are almost exclusively based on data, and these, in turn, are like an entity with a life of its own that does not stop integrating new…
Read more
23/09/2022Paraty Tech 10th Anniversary Party in Portugal: for many more decades
We celebrate 10 years in Portugal As we have already commented on more than one occasion throughout 2022, this is a year that is giving us many reasons to be very proud. After a decade of experience, at Paraty Tech we wanted to celebrate this milestone with our clients, partners and friends,…
Read more
16/09/2022Impressions and conclusions of the Torremolinos Innova 2030 Urban Agenda Conference
Paraty Tech at the Innova 2030 Urban Agenda Conference Last Friday, September 9, the Urban Agenda Innova 2030 Conference was held in Torremolinos. It is an agenda in which the town sets specific goals to achieve the objective of becoming a more sustainable, fair, intelligent and balanced city by…
Read more
31/08/2022«Back to school»: we launched Paraty Academy, a free training platform for customers
Learn more with Paraty Academy September arrives, the last month of summer, and with it the engine of the business fabric of the tourism sector roars again, which, after the general slowdown in its activity during the summer season, returns to recover its usual cruising rhythm for autumn. In this…
Read more
Google Ads Performance Max: what you need to know about this new campaign format
Google adds news Today we want to talk to you about Performance Max, the new campaign format launched by Google, which aims to maximize performance based on a specific conversion objective (online sales, leads, etc.), using all your inventory to do so: Search Display Youtube Gmail Discover Google…
Read more
18/08/2022Tech-Driven Integration Alliance between: Asksuite and Paraty Tech
We add new alliances We do not stop! This time, we partnered with Asksuite, the first omnichannel service platform for hospitality. Specialists in hotels, their customer service tool generates direct reservations. A more productive and intelligent function for the hotel, serving customers,…
Read more
11/08/2022The last push of the summer: 6 tips to "make a killing"
The heat and sun continue to accompany the beach, the mountains and the urban centers. It's August and we all know what this means: madness. But it is also synonymous with opportunities. Are you prepared to make the most of direct sales? We are going to help you “make your August”. August, key…
Read more
07/07/2022The Paraty Tech engine, the only one that integrates transfers in real time in your purchase process
The Booking.com algorithm is capricious and that is why it is sometimes not easy to detect certain functionalities that they implement and that can generate disparities of various kinds with the direct channel. Today we understand as common in the OTA an initiative that they began to put into…
Read more
22/06/2022Metasearch engines: 7 myths and some certainties
Marketing, like cotton, doesn't deceive. For every unit of currency invested, you receive "x" units of return. It's that simple. Obviously, the goals of such investment can be many and varied, and quantifiable to a greater or lesser extent. You can aim for greater visibility, increased brand…
Read more
14/06/2022Paraty Tech 10th Anniversary Party: everything you could expect and much more: Thank you!
On Thursday, June 9th, Paraty Tech celebrated its 10th Anniversary. An event designed not only to mark a decade of achievements but also to express gratitude to those who have contributed to our success: the hotels and other tourist accommodations we collaborate with. The evening exceeded all…
Read more
Dive into Google Analytics 4: Nothing to Fear, You're Covered
GA4 time is coming Some time ago Google announced the new version of Google Analytics 4 (hereinafter, GA4). However, it has not been until very recently when they have ventured to set and communicate the final date of this migration: on July 1, 2023 Google Analytics Universal (the one of a…
Read more
12/04/2022On April 21, hoteliers and technology companies meet at Sales & Tales Caribbean Hoteliers Summit
Discussion tables, presentations and networking, the keys to the Sales & Tales Caribbean Hoteliers Summit, the prelude to the Tourist Tianguis With the focus on Caribbean destinations, the event is free and has limited capacity Hotels, hotel chains, technology providers and other players in the…
Read more
07/04/2022Málaga Next ‘2022: Meeting on digital transformation of tourism in Málaga
Gina Matheis, CEO of Paraty Tech, participated today, Thursday, April 7, in the Business Colloquium Table of "Málaga Next '2022: Meeting on digital transformation of tourism in Málaga" organized by the Málaga City Council. Joining her were Felix Zea, director and CEO of Ruralidays, Javier Mendoza,…
Read more
18/03/2022Ring2Travel revolutionizes telephone service for hotels and chains in the Caribbean
Ring2Travel, customer experience center of the Paraty World group, following in the footsteps of Paraty Tech, incorporates new resources in the area with the double objective of improving its service to existing customers and increasing its portfolio of hotels in the Caribbean. Renewed technology…
Read more
17/03/2022Google My Business: why is it essential for your hotel?
Since its creation in June 2014, Google My Business has become a very popular tool due to its usefulness for all businesses and, especially, for hotels. The numbers speak for themselves: 49% of company listings on Google My Business receive more than 1,000 visits per month. In this article, we tell…
Read more
11/03/2022Travel Tech USA & Canada comes to an end leaving behind very good feelings
The debut of Paraty Tech as a sponsor of Travel Tech, one of the largest online educational events for the tourism sector, leaves very good feelings after the conclusion of Travel Tech USA & Canada, the first of its five annual forums At Paraty Tech we have had the pleasure of being part, as…
Read more
10/02/2022After 5 years promoting direct sales in Latin America, at Paraty Tech we establish a permanent team in Cancún
First came Spain (Málaga), then Portugal (Albufeira) and now, after five years of increasing direct reservations from hotel establishments located in different parts of Latin America, we opened an office in Cancún (Mexico) and established a permanent team there. It has been 10 years since the great…
Read more
09/02/2022Transfers & Experiences and Activacar sign a collaboration agreement to support sustainable experiences
Transfers & Experiences has been present at H&T 2022 Hospitality Innovation Show, held from February 7 to 9, where it has signed a collaboration agreement with Activacar, which represents a clear joint commitment to sustainability in experiences. The participation of Transfers & Experiences in the…
Read more
08/02/2022«Distribution cannot forget to focus on the guest»
Julián Alcolea, operations manager at Ring2Travel, and Cindy Johansson, project manager at Turobserver, participate in the forum “Optimizing the new tourism marketing”, organized by the AEDH within the framework of the H&T Hospitality Innovation Show” Yesterday, February 7, the H&T Hospitality…
Read more
24/01/2022Success Stories Series 1: VIK Hotels
We launched the "Success Stories Series";, an initiative through which we will periodically publish stories with a happy ending, the product of our collaboration with hotels and hotel chains, sometimes also through technological or strategic partners. This is the case, for example, of this first…
Read more
11/01/2022News from two distribution giants for 2022
A new year has begun and two of the main players in hotel distribution, such as Google and Booking.com, present interesting news that can help you boost your direct sales. As expected, sustainability gains weight and becomes an important filter, which can make the difference between being the…
Read more
21/12/2021Adaptation, training, creation, information... 2021 walking through our blog
2021 is not going to end exactly as we would have liked... But the truth is that, with its lights and shadows, it did not exactly start off on the right foot either. The Pandemic, unleashed, continued to force us to give everything, not to lower our guard, while the different Autonomous…
Read more
30/11/2021Last session! PreFitur Academy: Offers and packages
After a month of training, PreFitur Paraty Academy comes to an end. Today, starting at 11:30 a.m., David Madrigal will give the last webinar: "PreFitur Academy: Offers and Packages". Register now! Seven formations distributed throughout a little less than a month. That is the balance of PreFitur…
Read more
PreFitur Academy: Upgrades, upselling and cross-selling
The main source of income for a hotel is the sale of rooms. But we are not revealing the wheel by stating that it is not the only one and, depending on the hotel, the complementary services can make a very important contribution. In addition, the moment of purchase can condition, and a lot, the…
Read more
23/11/2021PreFitur Academy: Business Intelligence
You already have our booking engine and you know that it converts very well. Up there, everyone agrees. But surely we also agree on another fundamental issue: there is always room for improvement. And for this, we are very aware of the importance of having data: in real time, in the future, by…
Read more
17/11/2021PreFitur Academy: Clubs and Loyalty Programs
Loyalty is a trend. The Pandemic has undoubtedly provided an opportunity in this regard. Those hotel establishments that, despite the difficulties, have been able to live up to the task, showing themselves to be flexible, understanding and empathetic when it comes to offering solutions to the…
Read more
15/11/2021PreFitur Academy: Refundable, Gift and Tourist Vouchers
Perhaps the only two things that the functionalities we will see below have in common are, on the one hand, the inclusion of the word "bonus," and on the other, their contribution to the increase in direct sales. Enough to gather them in an article that explains their benefits and how to configure…
Read more
11/11/2021PreFitur Academy: Paraty E-Payments
Compliance with PCI DSS and PSD2 Regulations, Rise of Flexible Rates over Virtually Extinct Non-Refundable Rates, Rapid Acceleration of Digitalization... We have experienced many changes, too fast, and having a payment management system that responds to a range of new needs has become practically…
Read more
09/11/2021Ring2Travel reaches 20,000 hours of telephone service and loyalty
Because that is, above all, what telephone service represents: loyalty in the strict sense. A little less than two years have passed since the happy Coronavirus decided to break into our lives to turn everything upside down. Fear and uncertainty took over the sector and settled in the traveler's…
Read more
08/11/2021PreFitur Academy: Module for Travel Agencies
The weight of travel agencies in distribution is undeniable. Hotels and hotel chains are well aware of this, accustomed to receiving daily quote requests from agencies interested in including their establishments in their catalogs of offers and packages. Conscious of this situation and immersed in…
Read more
04/11/2021We launch PreFitur Paraty Academy: booking engines also need a tune-up
Just as we tend to take vehicles for inspection before the periodic ITV, reservation engines also need a tune-up to ensure that everything is working properly and benefiting from the latest updates. This is the concept behind PreFitur Paraty Academy. We want your reservation engine to reach the…
Read more
21/10/2021We don't work with tickets here
At Paraty Tech, we are more inclined towards direct human interaction, resolving issues on the spot, and providing immediate attention. All departments of the company are involved in this effort. Although we maintain constant contact with our clients, we periodically like to travel to visit them,…
Read more
13/10/2021Why does Booking keep growing and how can we avoid it?
Opaque disparities, Genius program, virtual wallet, maximum flexibility in your cancellation policies and the most powerful marketing. Hotels are unknowingly facing the perfect storm. We are talking about Booking.com, your best frienemy. That the pandemic has given an important boost to direct…
Read more
28/09/2021The best way to celebrate tourism
Today, September 27, 2021, is World Tourism Day. But not just any day. This year, we prefer to refer to this date as World Tourism Recovery Day. Yes, we know, the pandemic isn't over, and we mustn't let our guard down. But the data is promising. The vaccine, regardless of the possibility of new…
Read more
23/09/2021Smart hotel e-commerce: non-availability equal to zero
According to its generic definition, E-commerce refers to nothing other than marketing and selling products or services over the Internet. If we accept this definition, typical hotel marketing would undoubtedly fall within this activity. However, every online store specialist encounters a very…
Read more
23/07/2021Join Ring2Travel and get a free 100 Outbound Calls Campaign
At Ring2travel, we are convinced that we can become the ultimate partner for hoteliers. That's why we have decided to offer, to those who choose to invest in our services, a free campaign to strengthen offers or promotions with 100 outgoing calls. In the current scenario, far from being "normal,"…
Read more
02/07/2021Green multiplies reservations, and outbreaks trigger cancellations
And finally, the light turned... green! Today, July 2nd, marks a week since the Boris Johnson government announced the advancement of the Balearic Islands from amber to green on its popular and controversial health traffic light. If the criteria for this sudden change of opinion are exclusively…
Read more
29/06/2021Smart Tourist Destinations: opportunity for efficiency and competitiveness
The Virtual Conference "Smart Tourist Destinations," organized by Diario SUR and Segittur, took place last Thursday, June 24th. We had the pleasure of participating, and it delivered a profound message: smart destinations represent an opportunity for efficiency and competitiveness. Undoubtedly, we…
Read more
18/06/2021The triangle of parity: he who follows it, achieves it, or almost
Parity: A concept applicable to various fields (we have expressed our views on positive disparities on occasions), but traditionally associated with price, closely linked to distribution. Specifically, parity refers to the equality of prices for a particular product across different sales channels.…
Read more
02/06/2021We integrate the “PCR at destination” service into our booking engine
Paraty Tech Reaches Agreement with ProcorLab, a company specializing in the early detection and diagnosis of Covid-19, to integrate the "PCR on Destination" service into our booking engine. This service is aimed at all international tourists who need to undergo testing before returning to their…
Read more
01/06/2021FITUR 2021: The importance of being present
Last Sunday, May 23rd, marked the closing of the most special Fitur that anyone can remember. The 2021 edition will be etched in our minds as an unequivocal symbol of the beginning of the return to (new) normality in tourism. It is, in fact, the first major international event in the sector held in…
Read more
26/05/2021Can the hunger for reviews condition direct sales?
Are hotels really willing to sacrifice bookings to third parties just because they have reliable satisfaction measurement systems? Online reputation represents a crucial aspect of marketing for businesses, especially hotels. User reviews increasingly influence brand notoriety, image, and…
Read more
05/05/2021Hotel direct sales have a new ally: don't look crazy, look for aloloc.com
We integrate with aloloc.com, the official website search engine for tourist accommodations, conceived as a reinforcement for direct hotel sales, offering clean results without advertising or third-party ads. Despite the resources allocated by hotel establishments to occupy the best position in…
Read more
23/04/2021We recorded a 16% increase in sales compared to the same period in 2019
A lot has been said about how direct sales have benefited from the pandemic. We have always emphasized that, while it is true that various factors may have favored this situation, the virus itself has certainly not done it alone. The hotels that have experienced this phenomenon should not diminish…
Read more
14/04/2021About Booking Basic and other news: although the OTA dresses in silk
At this point, we are all familiar with the Booking Basic program, through which the OTA offers third-party inventory from its group (Agoda, Priceline, etc.) if it can provide the end user with a better price. Nothing new. However, what is new, and by "new" we mean something that has not been…
Read more
31/03/2021Flexmyroom and Fideltour, our most recent strategic alliances
Continuing to Explore Solutions to Address the Traveler's and Hotelier's Needs in the New Reality Shaped by the Covid-19 Crisis. Reduced cancellations, enhanced safety, lower volatility in on-the-books reservations, resurgence of non-refundable rates, segmentation, one-to-one revenue, and customer…
Read more
17/03/2021Free Booking Links from Google Hotel Ads: all our clients are already connected
On March 9th, Google announced the launch of Free Booking Links, or Free Booking Links on Google Hotel Ads (GHA). Very soon, you will appear there. Since Google announced on March 9th the launch of Free Booking Links, or Free Booking Links on Google Hotel Ads (GHA), we got to work to ensure that…
Read more
10/03/2021Booking starts 2021 stepping very strongly
The Rise of Coronavirus, Implementation of PSD2, etc. The stars have aligned for OTAs to seize the opportunity and gain complete freedom to continue creating disparities. As staunch advocates of direct hotel sales, at Paraty Tech, we make it a point to closely monitor players in the industry that,…
Read more
02/03/2021Paraty Tech and Sojern establish a strategic alliance to continue promoting hotel direct sales
Paraty Tech and Sojern, two of the main proponents of direct hotel sales, decide to join forces and share resources to devise new formulas to further boost hotel bookings through the direct channel. Paraty Tech's primary strength lies in the high conversion capacity of its tools. Sojern, on the…
Read more
12/02/2021From the creators of Pavilhão 8, from March 16 to 17 comes Pavilhão 3. Save the date!
Following the extraordinary success achieved at Pavilion 8 Virtual Tourism and Technology Fair, we couldn't pass up the opportunity to replicate this event in our neighboring country, Portugal. Stay tuned, as next week we will open registration. More than 1400 scheduled meetings, 800 registered…
Read more
04/02/2021Contact Center outsourcing: it is your brand that is at stake
The pandemic will pass, sooner or later, but not all companies will be there to tell the tale. To a large extent, the position you find yourself in when mobility is reactivated will depend on how well you care for your brand and customer attention now. Do you know what kind of issues we are…
Read more
15/01/2021Paraty ePayments: premiere presentation of our collection system in Pavilion 8
We always take advantage of significant gatherings to unveil our latest innovations. Request an appointment at Booth 8 to get a detailed introduction to Paraty ePayments, our cutting-edge payment system. We've been working on this for months, and the timing couldn't be better, considering the…
Read more
13/01/2021Good news for hotels: Free Insurance with Covid-19 Coverage for international travelers
The Department of Tourism and Sports of the Andalusian Government will provide international travelers, free of charge, with the Andalusian International Travel Insurance, including Covid-19 coverage. These are challenging times, and every gesture, every step taken to support the recovery of the…
Read more
23/12/202012 of our clients give away free nights to reward the work of the healthcare team at Fundación La Esperanza EBS
We have reached an agreement with Fundación La Esperanza EBS to reward the efforts, during the Coronavirus crisis, of the teams at the Juan González and Manuel Dovado Elderly Residences. Up to a total of 12 hotels and hotel chains (26 establishments combined), belonging to our client portfolio,…
Read more
17/12/2020Fuerte Group's Black Friday campaign surpasses that of 2019 in sales thanks to the strategic union with Paraty Tech
The results achieved by Fuerte Group (Fuerte Hoteles, Amare, and Olée Holiday Rentals) with Paraty Tech reveal a strong demand and desire to travel. With conversion rates between 50% and 70%, the sales from their Black Friday campaign have surpassed those of the same period last year. Fuerte Group,…
Read more
10/12/2020Save the date: from January 26 to 27, 2021 you have an appointment in Pavilion 8
Introducing Our Latest Creation: Pavilion 8 - Virtual Tourism and Technology Fair The postponement of FITUR was unexpected and saddening, as we believed its celebration would have brought a much-needed boost of optimism to start the year, as expressed in our article Fitur 2021: Te quiero, no te…
Read more
04/12/2020The functionality in the experimental phase of Google Hotel Ads, a double-edged sword
If you're one to invest efforts and resources in generating positive disparities on your website, Google Hotel Ads' experimental functionality might catch your interest. However, proceed with caution. It has become a common practice for hoteliers to find out about new functionalities launched by…
Read more
18/11/2020Tips to make Black Friday profitable
November 27, 2020, in just two short weeks, is Black Friday. This annual event, traditionally set on the day following the fourth Thursday in November, the day after Thanksgiving in the US, somehow kicks off the Christmas sales season. One accepted explanation for its origins lies in businesses'…
Read more
06/11/2020You can now benefit from the Andalusian Bonus with the Paraty Tech Reservation Engine
If your establishment is located in Andalusia, you can now offer bookings with the Andalusian Tourist Voucher through your official website. In Paraty Tech, we are introducing a new initiative aimed at mitigating the impact of the Coronavirus on the hotel sector. In this case, our focus is on the…
Read more
06/10/2020In the footsteps of Booking.com: Price Seeker now differentiates between prices on the mobile web and in OTA App
After monitoring the prices of your desktop website, your mobile website or programs and functionalities such as Booking.basic, Genius or Early Payment Benefit, Price Seeker now also differentiates the prices coming from the Booking App If a good part of the effort you put into trying to achieve…
Read more
21/08/2020We integrate with the PaynoPain payment gateway
More alternatives, fewer headaches. Seeking to diversify, expand our offering in relation to online payments and reduce our dependence on the suppliers with whom we collaborate, we add a new integration to our already extensive list. One more step to continue providing answers to our clients'…
Read more
08/08/2020Rate Check gets stronger with HiJiffy integration
If you combine a Rate Checker with a Chatbot, only good things can come of it. And that's exactly what we've done. Together with Price Seeker, our rate shopper, and Parity Maker, our exclusive real-time price match, Rate Check is the tool that completes what we have called Paraty Tech's “Parity…
Read more
24/07/2020Technology: Now more than ever, the revenue manager's best ally
We live in a key moment for revenue management. And with the use of the word “key”, we are actually trying to cover many other terms: delicate, complicated, fragile, critical, fuck… etc. In this “new normal” that is talked about so much, the degree of uncertainty is, of course, new, but anything…
Read more
09/07/2020We launched our own Online Check In system
In coherence with our usual procedure, we have developed our own Online Check In system, without dependence on third parties. 100% in-house technology, prepared to interact perfectly with your website and your booking engine. At Paraty Tech the Online Check In service is here to stay. Although…
Read more
21/06/20205 tips to monetize the Unavailability of your booking engine
How to make non-availability profitable. So, at first, it sounds like a trick question. However, it has its explanation. We are all familiar, to a greater or lesser extent, with the concept of Business Intelligence (BI), that set of applications and tools that enable detailed analysis, aimed at…
Read more
29/05/2020Voice Channel bookings increase by 838%
Julián Alcolea, Customer Experience Manager of Ring2Travel, has participated in the AEDH Experience "Revenue Management for the New Reality". In his presentation he highlighted the value of the Customer Experience Center at this time, also providing very positive data for the month of May. Julián…
Read more
27/04/2020Fewer gurus and magic formulas: the industry demands concreteness
Temporary closure of hotels and other types of accommodation, drop in demand, low occupancy, cancellation of thousands of flights, profound alterations in the panoramas of tour operations and intermediation, mobility restrictions, decrease in purchasing power... Fear. The current economic crisis,…
Read more
04/03/2020Slowly but surely: 12/31/20 deadline for PSD2
From this date, online charges cannot be made to debit/credit cards unless it is through an authorized online payment system. Initially scheduled for September 14, 2019, from Paraty Tech we remind you that, after the 15-month extension of the deadline granted by the European Banking Authority, the…
Read more
28/01/2020Paraty Tech's booking engine already integrates Bizum as a payment method
At Paraty Tech we have taken a new qualitative leap to provide greater facilities to users of the official website of your hotel upon arrival when paying for their reservations online. As if by magic… Bizum! Once the integration is completed and this new functionality has been put into production,…
Read more
27/01/2020Drivers for independent hotels: there is light at the end of the funnel
With this nod directed at that profile of the disenchanted hotelier, who feels that he has not quite found the right thing regarding the choice of his reservation engine, begins this article by David Madrigal, COO of Paraty Tech, included in the number of January 2020 from Tecnohotel magazine. The…
Read more
13/01/2020We open the doors of our office in Portugal and take advantage of Fitur 2020 to consolidate positions
After the announcement, months ago, of our intention to open a new office in Portugal, with the start of this year 2020, its inauguration is now a reality. Located in Albufeira (Algarve, Portugal), the new headquarters has officially opened its doors to the public with the aim of placing ourselves…
Read more
12/11/2019The booking journey 2: conversations between channels and engines Infographic
In The reservation journey 1: from Fax to XML 2.0, the first article of the particular saga created by Nacho Marín, Lead Developer at Paraty Tech, concluded with great promise. This second installment aspires to fulfill it. With The Booking Journey 2: Conversations between channels and engines, I…
Read more
12/11/2019Turn the PSD2 regulation into a strength and prevent it from affecting the conversion
Evil for many, consolation for fools... We blindly cling to easy sayings when we are forced to face processes such as the entry into force of the RGPD at the time, or the recent implementation of the PSD2 regulations today. We try to find shelter in phrases like things happen for a reason or…
Read more
22/08/2019The reservation journey 1: from Fax to XML 2.0
Our Lead Developer, Nacho Marín, immerses us in a beautiful story full of nostalgia, which will lead us, in its second installment, to ask ourselves the following question: do I have the right channel for my engine? In the mid-19th century, a young Thomas Cook planned the first organized trip to a…
Read more
26/07/2019INFOGRAPHIC 20 essential requirements for a booking engine for chains
The needs of hotel chains, due to their own diosyncrasy, may be different from those of independent hotels. Because of their volume of beds, because of their greater capacity to attract repeat customers, because of the versatility of their products, because of the heterogeneity of their audiences,…
Read more
09/05/2019The original recipe for the best official hotel website
There are countless ways to prepare and present a signature dish, just as when it comes time to develop an efficient and productive website, the range of options is infinite. However, given such a magnitude of possible routes, it is essential not to get lost along the way and always keep the final…
Read more
03/05/2019After the storm comes... Expedia
Expedia launches its own price match to nullify the effects of Booking's Early Payment Benefit. When it seemed, finally, that we were beginning to take stock, to understand and assimilate the consequences of the devastating earthquake “Early Payment Benefit”, by Booking.com, and that the arduous…
Read more
29/04/2019Independent hotels: raw potential
The alleged weaknesses of independent hotels actually mask extraordinary growth potential. Witnessing the tireless struggle between independent hotels and OTAs, at Paraty Tech we are very clear about the potential of those to tip the balance on their side. In a troubled river, fishermen gain...…
Read more
11/04/2019The JTB Group, the main Japanese tour operator, buys technology “made on the Costa del Sol”
JTB Business Innovators, Corp. (JBI), will exclusively distribute our booking engine and revenue management solutions in Japan. JTB Business Innovator, Corp. (hereinafter JBI), the innovation division of the JTB Group, Japan's main tour operator, has ratified its interest, through a collaboration…
Read more
04/04/2019With an exponential increase in direct sales since 2016, Diana Costa leads the Portuguese delegation of Paraty Tech, which will open an office in Portugal in October
In 2019, the data obtained confirms a clear upward trend, and in the first quarter we have already registered an increase of 35% compared to the same period last year. Portugal is fashionable in Paraty Tech and vice versa. The best proof of this is the extraordinary results we have obtained…
Read more
07/03/2019We had warned it and it is here: Booking.com's Early Payment Benefit makes an appearance in Spain
No more than three weeks ago we alerted hoteliers about the new initiative against direct sales that Booking.com had launched in certain countries. Well, Early Payment Benefit (that's what it's called) already works in Spain and we have witnessed first-hand the effect it has had on the first…
Read more
05/03/2019More than three years in Portugal promoting direct sales of hotel establishments
Entering Portuguese territory was one of the first steps in our internationalization strategy. Only 3 years later, hotel chains of the magnitude of Nau Hotels or Luna Hoteis are part of our extensive client portfolio within the country. Presence of a multinational, heart of a startup. This is…
Read more
27/02/2019Against disparities... disparities!
We put in your hands 6 weapons with which to combat price disparities, generating other forms of disparity beneficial to your establishment. If we stick to hotel distribution and direct sales, it is obvious that the most widespread definition of the concept of disparity is one that refers to the…
Read more
14/02/2019We predicted it and now it is here: Early Payment Benefit of Booking.com arrives in Spain
Booking.com is already applying a new feature called Early Payment Benefit to some hotels outside of Spain. Camouflaged under the guise of a price improvement for advance payment, as its name suggests, it is actually an automatic discount application system to resolve negative disparities with…
Read more
10/01/2019INFOGRAPHIC Your newsletters and databases, more powerful than ever
Discover why, after the entire process of adapting to the GDPR, your databases are now more useful and your commercial shipments more effective. It was the month of May 2018 and those furthest behind were beginning to hear the sound of trumpets that, in reality, had been sounding for a long time,…
Read more
Recent posts
Key AI concepts every hotelier should know Black Friday 2025: Ring2Travel's key role in strategy and results Black Friday 2025: Data confirms the strength of the direct channel We unveil the first step of the AI revolution at Paraty Tech The end of the &num=100 parameter in Google: what it means and how it affects hotels