We launched the "Success Stories Series";, an initiative through which we will periodically publish stories with a happy ending, the product of our collaboration with hotels and hotel chains, sometimes also through technological or strategic partners.

This is the case, for example, of this first installment, dedicated to VIK Hotels , a client very dear to all of us and with whom we have been collaborating for many years, in which we will see how direct sales have increased thanks, also, to our alliance with Sojern . And it is that the interesting thing about different technology providers venturing to join forces are the results, and not so much the news itself, as it might seem at times.

At Paraty Tech we always strive to close agreements with companies whose tools really add value to the hotelier and constitute a strengthening complement to our services. Thus, we have undertaken integrations with the main channel managers and pms, incorporated the payment platforms of the different markets in which we operate, and added solutions such as chatbots, crm, rms, cancellation insurance, etc.





VIK Hotels is a hotel chain, with six properties (from 3 to 5 stars) in the Canary Islands, Andalusia and the Dominican Republic that, in the words of Antonio Segura , E-Business Manager, "we needed to attract more traffic to our website and keep visitors there to increase direct bookings.” All this taking into account that each hotel has its own personality, unique to the place where it is located. An objective that they consider fulfilled to date thanks to the merger of our technology and that of Sojern.

"We needed to drive more traffic to our website and keep visitors there to increase direct bookings."
Antonio Segura, E-Business Manager VIK Hotels

Below, we share the download link of this success story, endorsed by those responsible for VIK Hotels, who ensure that "Paraty Tech and Sojern are experts in their respective fields. They have been a fantastic help to our direct channel, thanks to which we are generating an increasing number of reservations. It is, without a doubt, a winning alliance.”

Download this Success Story - Vik Hotels