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Paraty Metas
The key to increasing direct sales
Home Solutions Direct channel Paraty Metas
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GAIN VISIBILITY, REDUCE COSTS AND OUTPERFORM OTAS WITH EFFICIENT METASEARCH ENGINE MANAGEMENT

Metasearch has become the essential tool for today's traveler. With 72% of travelers using metasearch in their searches, and more than half of hotel marketing investment going to this channel, not being present means losing key opportunities to OTAs.
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SMART MANAGEMENT OF YOUR BUDGET Total adaptation to your objectives

Our approach is focused on customization and flexibility . We don't just manage your budget, we optimize it so that every dollar you invest counts.
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HOW DO WE DO IT? This is how we manage your budget

  • We identify strategic markets for your hotel.
  • We adjust the bidding model and commissions based on performance.
  • We use Business Intelligence to implement continuous improvements based on advanced data analysis.
  • We evaluate new proposals that can maximize your results.
  • We develop detailed and clear reports to keep you up to date on performance.
  • We constantly readjust strategies to ensure optimal return on investment.
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    METASEARCH ENGINES Why invest in metasearch engines with Paraty Tech?

  • Greater visibility: Metasearch engines position your hotel in front of millions of travelers at the key moment of the booking decision.
  • More direct bookings: Attract direct traffic to your website, reducing dependence on OTAs and controlling the customer experience without external commissions.
  • Lower costs: Reduces OTA intermediation, drastically reducing distribution costs.
  • Greater profitability: Optimize your investment and increase profitability for each reservation with lower commissions.
  • Boost direct sales: Generate more direct bookings and strengthen long-term relationships with your guests.
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    MAIN METASEARCH ENGINES ON THE MARKET To maximize your results

  • Google Hotel Ads
  • Tripadvisor
  • Trivago
  • Kayak
  • Skyscanner
  • Microsoft Bing
  • And other key metasearch engines

  • Each channel has its target audience, and we take care of adjusting your strategy to maximize the benefits based on the characteristics of your hotel, whether it's a vacation or urban hotel.
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    GOOGLE HOTEL ADS: The New King

    It is important to remember that we are Google Integration Partners. This means that just by working with us, you will already have access to free showcases like Free Booking Links. Google's metasearch engine has become the perfect showcase for your hotel and the ideal ally for direct sales. It's no wonder it is already used by the vast majority of users to book their stays.

  • 24h. Cookie
  • Free booking links
  • Property promotion ads
  • Maximum visibility
  • Maximum adaptability
  • All bidding models, by market and device
  • a booking.com advertisement for impressive punta cana

    TRIPADVISOR From query channel to metasearch engine

    Tripadvisor has evolved from being the go-to consultation channel to becoming a booking metasearch engine. As a Premium Partner, we can manage your ads, increase visibility, and generate bookings for your official website. Our tool allows you to make the most of your budget, reach more users, and increase profitability.

  • Bid by hotel name
  • Bid by destination
  • Visibility and awareness option at no cost
  • Market segmentation
  • Device segmentation
  • Two advertising types: traditional CPC and CPC “view offer” button
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    GROW YOUR HOTEL WITH METASEARCH ENGINES

    Ready to increase your direct bookings and reduce your dependence on OTAs?

    With Paraty Tech, you will have a team of experts that adapts to your needs, ensuring that your hotel gains visibility, reduces costs and maximizes profitability in the most important metasearch engines.

    Don't let OTAs steal all your bookings. Request a free consultation and find out how to optimize your investment in metasearch today.

    Start boosting your direct sales now!

    Explore the latest Paraty Tech news on our blog
    and stay up to date

    All the activity and day-to-day life at Paraty Tech, on our blog.
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    We unveil the first step of the AI revolution at Paraty Tech
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    12/11/2025 Abel Velasco
    The end of the &num=100 parameter in Google: what it means and how it affects hotels
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    11/11/2025 Daniel Romero
    FOMO, FOMU or FOMA: Where does your company stand in terms of AI implementation?
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    Ease as a Key Conversion Driver in the Direct Channel: Flexibility, Exclusivity and Variety
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    The Reinvention of Non-Refundable Rates: Flexibility Without Losing Profitability
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    28/10/2025 Elena Vela
    Get ready for Black Friday 2025 with the interactive checklist
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    Request a demo

    Do you need more information, have questions, or want to see any of our products in action? Get in touch with us and tell us more.
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    • Solutions
    • Products
    • Company
    • Events
    • Blog
    • Contact
    Online Direct Channel
    • Booking Engine
    • Website Design
    • Hotel + Flight
    • Online Payments
    • Loyalty
    Voice Channel
    • Call Center
    • Quotes
    • Outbound
    Digital Marketing
    • Metasearch Engines
    • SEM & Paid Social
    • SEO & GEO
    • Email Marketing
    • Social Networks
    Revenue Management
    • Price Intelligence
    • Price Comparison
    • Price Matcher
    • Conversion
    Other Solutions
    • Business Intelligence
    • Loyalty
    • Artificial Intelligence
    a calendar icon with a check mark on it in a blue circle . Paraty Bookings
    a magnifying glass with a euro sign on it in a blue circle . Price Seeker
    a blue circle with a white phone icon inside of it . Call Seeker
    two speech bubbles are in a blue circle . Paraty Digital Suite
    two speech bubbles are in a blue circle . Paraty Loyalty
    All products
    Get to know us
    Partners and Integrations
    Paraty Academy
    Careers
    RSC
    Whistleblowing channel
    Contact us and start increasing your direct sales today
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