June has kicked off one of the most anticipated seasons in the hotel industry. Bookings are increasing, occupancy is rising, and the competition to attract new guests is intensifying. In this context, it's only natural that many hotels are focusing their efforts on boosting direct sales, investing in marketing strategies to attract new customers. However, there is one aspect that shouldn't be overlooked: building loyalty among our former guests.

Discover how to transform a good stay into a story that repeats itself. READ THE FULL ARTICLE ON THE ITH BLOG.