Hotansa & Hotansa manages 18 establishments (16 hotels, 1 hostel, and 1 aparthotel) ranging from 2 to 4 stars, located in various destinations in Andorra. Especially suitable for enjoying a full winter season, they also offer a wide range of gastronomic, sports, adventure, and wellness experiences throughout the rest of the year, designed and ideal for all audiences.

This collaboration has been going on for two years, since both companies laid the foundation for a comprehensive collaborative project.

Challenges and objectives

Taking advantage of the reduced cost of each direct booking and the lower investment in advertising, it's feasible to allocate more resources to this area this year. With this step, Hotansa hopes to "target" customers located one or two levels lower in the sales funnel, i.e., potential guests who are already considering Andorra but aren't sure where to stay. Programmatic advertising could be a good option.

At Paraty Tech, we are very clear about the following objectives with Hotansa: Increase sales through the direct channel, even if it entails a higher average cost per booking; reach potential guests located further down the conversion funnel; promote and position Hotansa as the best option in Andorra; increase conversion rates in other markets, such as the United Kingdom, France, and Germany; and position the direct channel at the top of the sales volume ladder.