Our path and that of The Kent Hotel and The Colony Hotel, two Art Deco icons located in Miami Beach, crossed with Paraty Tech with a clear objective: to boost the direct channel, centralize their technology ecosystem, and improve operational efficiency under a single provider.
The Kent Hotel, built in 1939, is a 60-room boutique gem in the heart of South Beach, while The Colony Hotel, opened in 1935 on iconic Ocean Drive, has become one of the most recognizable symbols of the Art Deco district.
Both hotels decided to join forces with Paraty Tech to move away from fragmented vendor management and adopt a unified strategy focused on direct sales and sustainable growth.
Latest version of Paraty Tech’s booking engine, designed to maximize conversion.
2. Web design
New custom-designed websites, more functional, attractive, and aligned with each hotel’s brand identity.
3. Revenue management
Our Parity Triangle and Rescue Seeker to recover abandoned bookings.
4. Paraty Digital Suite
Digital strategy to attract quality traffic and maximize conversion.
5. Paraty Loyalty
Access to the loyalty club via toggle, allowing guests to enjoy benefits in a single click.
6. Ring2Travel
Paraty Tech’s 24/7 call center to boost direct sales through the voice channel.
The main challenge was to unify the technology strategy, improve operational efficiency, and strengthen the direct channel as a core business pillar, reducing reliance on intermediaries and laying the groundwork for sustained growth.
At The Colony Hotel, revenue increased by 101% compared to the same period in 2024, while Room Nights grew by 97.3%. In addition, the direct channel share increased by 80%, rising from 7.6% to 13.5% of total revenue.
Meanwhile, The Kent Hotel achieved an 18.2% increase in revenue and a 46.8% rise in Room Nights, also growing its direct channel share by 60% and consolidating its direct sales strategy.
Increasing its weight within total hotel revenue.
2. Deepen technology integration
Incorporating new solutions such as digital twin or hotel + flight.
3. Sustain growth beyond 2025
Through a data-driven strategy, operational efficiency, and Paraty Tech’s integrated technology.
The Kent Hotel, built in 1939, is a 60-room boutique gem in the heart of South Beach, while The Colony Hotel, opened in 1935 on iconic Ocean Drive, has become one of the most recognizable symbols of the Art Deco district.
Both hotels decided to join forces with Paraty Tech to move away from fragmented vendor management and adopt a unified strategy focused on direct sales and sustainable growth.
Contracted products:
1. Booking engineLatest version of Paraty Tech’s booking engine, designed to maximize conversion.
2. Web design
New custom-designed websites, more functional, attractive, and aligned with each hotel’s brand identity.
3. Revenue management
Our Parity Triangle and Rescue Seeker to recover abandoned bookings.
4. Paraty Digital Suite
Digital strategy to attract quality traffic and maximize conversion.
5. Paraty Loyalty
Access to the loyalty club via toggle, allowing guests to enjoy benefits in a single click.
6. Ring2Travel
Paraty Tech’s 24/7 call center to boost direct sales through the voice channel.
Challenges and objectives
Before partnering with Paraty Tech, The Kent Hotel and The Colony Hotel worked with separate providers, which led to coordination challenges, brand inconsistency, and higher operational costs.The main challenge was to unify the technology strategy, improve operational efficiency, and strengthen the direct channel as a core business pillar, reducing reliance on intermediaries and laying the groundwork for sustained growth.
Results
The unified strategy with Paraty Tech quickly delivered results. During the first four months of 2025, both hotels recorded exponential growth in direct revenue and performance.At The Colony Hotel, revenue increased by 101% compared to the same period in 2024, while Room Nights grew by 97.3%. In addition, the direct channel share increased by 80%, rising from 7.6% to 13.5% of total revenue.
Meanwhile, The Kent Hotel achieved an 18.2% increase in revenue and a 46.8% rise in Room Nights, also growing its direct channel share by 60% and consolidating its direct sales strategy.
Next objectives:
1. Continue strengthening the direct channelIncreasing its weight within total hotel revenue.
2. Deepen technology integration
Incorporating new solutions such as digital twin or hotel + flight.
3. Sustain growth beyond 2025
Through a data-driven strategy, operational efficiency, and Paraty Tech’s integrated technology.
General Manager Eddie Nunez
With Paraty Tech, we centralized all our technology, reduced costs, and improved results
General Manager Eddie Nunez
The new websites are much more appealing and functional than the previous sites we had.
General Manager Eddie Nunez
Q1 2024 was stronger, so seeing increases in 2025, when we had more challenges, is another plus