Oasis Hotels & Resorts, a leading hotel chain in Mexico, has 9 establishments distributed between Cancun and Tulum, with a total of more than 2,500 beds in the Mexican Caribbean. Seven of these accommodations are categorized within what is traditionally known as All-Inclusive Resorts, while the remaining two are urban hotels.
Just one year after the beginning of this collaboration, we only have words of gratitude for this client who, while significantly raising the bar, has been fully involved in the project from the very beginning, working as a TEAM with us.
Oasis Hotels & Resorts has pushed us to strive like never before, but it has also made us better, it has helped us grow, evolve. In every sense. We always say that a job well done pays off and, largely thanks to them, we have established ourselves as the destination's booking engine that manages the most beds in the hotel zone of Cancun.
At Paraty Tech we are very clear that the telephone is a central pillar of the hotel direct sales strategy, and that, in some cases, it can represent more than 25% of the total reservations. But this case was different. Here, 70% of direct reservations came from the voice channel, and only the remaining 30% came through the official website's booking engine. A situation to which was added the difference in prices between both channels, and due to the opaque nature of the voice channel, it is easy to lose control. In our opinion, it was a question of channel integration, of technologies, in short.
Just one year after the beginning of this collaboration, we only have words of gratitude for this client who, while significantly raising the bar, has been fully involved in the project from the very beginning, working as a TEAM with us.
Oasis Hotels & Resorts has pushed us to strive like never before, but it has also made us better, it has helped us grow, evolve. In every sense. We always say that a job well done pays off and, largely thanks to them, we have established ourselves as the destination's booking engine that manages the most beds in the hotel zone of Cancun.
Challenges and objectives
If there is a client who gives the voice channel the importance that we know it deserves, it is without a doubt this one. In fact, the main problem that Oasis Hotels & Resorts had when it came to us was not so much sales volume, but rather the imbalance between direct channels, and the consequences derived from this, such as the lack of control, or the absence of unity, in the rate structure.At Paraty Tech we are very clear that the telephone is a central pillar of the hotel direct sales strategy, and that, in some cases, it can represent more than 25% of the total reservations. But this case was different. Here, 70% of direct reservations came from the voice channel, and only the remaining 30% came through the official website's booking engine. A situation to which was added the difference in prices between both channels, and due to the opaque nature of the voice channel, it is easy to lose control. In our opinion, it was a question of channel integration, of technologies, in short.
