The El Llorenç Parc de la Mar project was launched in 2019 with a clear idea: to create experiences through which guests can feel and live the history, culture, and most authentic gastronomy of the island of Mallorca.
Located in Palma’s historic old town, at the foot of the ancient city walls, this 33-room boutique hotel reflects the strong Moorish influence present throughout the island’s history. Its design, spaces, and value proposition make it a truly unique property, where every detail is conceived to convey the true essence of the destination.
This uniqueness—one of its greatest strengths—also represents a challenge in terms of distribution and pricing. For this reason, El Llorenç Parc de la Mar relied on Price Seeker, Paraty Tech’s revenue intelligence tool, to adapt its strategy to a highly unconventional reality.
A boutique hotel with a strong identity and a premium positioning that is difficult to benchmark within the destination.
Unconventional distribution
A non-traditional channel mix, including highly specific platforms such as Mr & Mrs Smith.
Parity control
Challenges in defining a homogeneous competitive set and maintaining rate parity in a complex environment.
Additionally, the hotel sought to leverage advanced KPIs that would enable data-driven decision-making and better anticipation of market trends.
Close collaboration with the hotel’s revenue team has been key to evolving the tool and tailoring it to such a unique scenario, proving that technology only creates value when built around real use cases.
Located in Palma’s historic old town, at the foot of the ancient city walls, this 33-room boutique hotel reflects the strong Moorish influence present throughout the island’s history. Its design, spaces, and value proposition make it a truly unique property, where every detail is conceived to convey the true essence of the destination.
This uniqueness—one of its greatest strengths—also represents a challenge in terms of distribution and pricing. For this reason, El Llorenç Parc de la Mar relied on Price Seeker, Paraty Tech’s revenue intelligence tool, to adapt its strategy to a highly unconventional reality.
Challenges and context
Unique value propositionA boutique hotel with a strong identity and a premium positioning that is difficult to benchmark within the destination.
Unconventional distribution
A non-traditional channel mix, including highly specific platforms such as Mr & Mrs Smith.
Parity control
Challenges in defining a homogeneous competitive set and maintaining rate parity in a complex environment.
Objectives
The main objective for El Llorenç Parc de la Mar was to rely on a flexible, reliable, and highly adaptable tool capable of providing full control over pricing and distribution, fully aligned with its value proposition and unique business case.Additionally, the hotel sought to leverage advanced KPIs that would enable data-driven decision-making and better anticipation of market trends.
Solution: Price Seeker Advanced
To meet these needs, Price Seeker was adapted to El Llorenç Parc de la Mar’s model through an advanced setup that included:
Enhanced market segmentation
With a particular focus on travelers from the United States.
Extended parity control
Inclusion of key channels for the hotel, such as Mr & Mrs Smith.
Advanced competitor monitoring
Additional filters tailored to a heterogeneous competitive set.
Exclusive KPIs
Special emphasis on the FRA (Few Rooms Available) indicator, essential for analyzing how competitors’ occupancy impacts pricing strategies.
With a particular focus on travelers from the United States.
Extended parity control
Inclusion of key channels for the hotel, such as Mr & Mrs Smith.
Advanced competitor monitoring
Additional filters tailored to a heterogeneous competitive set.
Exclusive KPIs
Special emphasis on the FRA (Few Rooms Available) indicator, essential for analyzing how competitors’ occupancy impacts pricing strategies.
Collaboration project
The El Llorenç Parc de la Mar case is a clear example of Paraty Tech’s active listening philosophy. Price Seeker now includes more than 30 features developed directly from real customer requests.Close collaboration with the hotel’s revenue team has been key to evolving the tool and tailoring it to such a unique scenario, proving that technology only creates value when built around real use cases.
Revenue & Sales Manager Victoria Vergara
Having a unique value proposition brings many advantages, but it also brings complexities
Revenue & Sales Manager Victoria Vergara
Certain Price Seeker’s KPIs are very helpful to us and helped us make our decision, such as the FRA (Few Rooms Available)
Revenue & Sales Manager Victoria Vergara
Our distribution is unconventional, but Price Seeker has reinvented itself to suit our needs