Direct channel | Paraty Tech

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WE HELP YOU TURN THE DIRECT CHANNEL INTO YOUR MAIN SOURCE OF INCOME

At Paraty Tech , we know that the direct channel is key to maximizing your hotel's revenue and reducing dependence on OTAs. That's why we've developed a flexible and advanced booking engine that allows you to optimize every stage of the booking process. Our solution not only simplifies your daily operations, but is also designed to maximize your direct sales and increase your profitability.

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WE BOOST YOUR LIVE CHANNEL A team of experts to give the maximum potential to your direct channel

We adapt to the unique characteristics of each hotel to offer you a booking engine that stands out for its customization and flexibility. From small boutique establishments to large chains, our account managers are ready to advise you and help you implement effective strategies that boost your direct channel to the highest level.

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AUTOMATION FOR YOUR HOTEL Optimize management and increase reservations

With Paraty Tech, you can automate routine tasks such as managing reservations and cancellation policies, allowing your team to focus on what really matters: improving the guest experience and generating more direct bookings. Our booking engine allows you to activate the "autopilot" in daily operations, with autonomous management of reservations and dynamic options that adapt to the needs of your hotel.

MAXIMIZE YOUR INCOME Increase the profitability of your establishment

Our booking engine is not only designed to attract more customers, but to maximize your revenue. With advanced features such as upselling, cross-selling and smart rate management, you can increase the value of each reservation and improve the guest experience, which translates into greater loyalty and conversions. All features are geared towards facilitating direct sales, allowing you to take advantage of every opportunity to strengthen your direct channel and increase profitability.

USER EXPERIENCE The best usability for the user and the hotel

User experience is key, and at Paraty Tech we offer an intuitive and easy-to-use booking engine, both for your clients and your team. Our advanced integrations with metasearch engines, channel managers and social networks allow you to manage everything from a single platform, improving efficiency and ensuring that you don't miss any opportunity to capture direct bookings.

BLAUMAR GROUP Elena Rubio Guérard

Starting to work with Paraty Tech has been a revolution, not only on a technical, professional and sales level, but also on a human level. The speed of their management, the permanent monitoring of the implemented actions, the willingness to make all the changes requested by us, their advice and their proactivity have been the key to the success of our collaboration.

VIDA MAR HOTELS & RESORTS Carla Almeida

With the help of Paraty Tech we have increased our direct sales and improved our online positioning. Their flexibility and willingness has allowed us to adapt and customize their tools according to our needs.

Explore the latest Paraty Tech news on our blog
and stay up to date

All the activity and day-to-day life at Paraty Tech, on our blog.

Discover

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Key AI concepts every hotelier should know

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Black Friday 2025: Ring2Travel's key role in strategy and results

08/12/2025 Valdas Tverijonas

Black Friday 2025: Data confirms the strength of the direct channel

04/12/2025 Daniel Romero

We unveil the first step of the AI revolution at Paraty Tech

12/11/2025 Abel Velasco

The end of the &num=100 parameter in Google: what it means and how it affects hotels

11/11/2025 Daniel Romero

FOMO, FOMU or FOMA: Where does your company stand in terms of AI implementation?

06/11/2025 Daniel Romero

Ease as a Key Conversion Driver in the Direct Channel: Flexibility, Exclusivity and Variety

04/11/2025 Valdas Tverijonas

The Reinvention of Non-Refundable Rates: Flexibility Without Losing Profitability

28/10/2025 Elena Vela

Get ready for Black Friday 2025 with the interactive checklist

Frequently Asked Questions

Do you have questions or can't find what you're looking for?
Here you will find answers to the most frequently asked questions.

Is the booking engine optimized for all types of accommodation?

A booking engine, entirely developed by our team, for hotels, hotel chains and other tourist establishments, such as apartments, campsites, etc. On the one hand, it allows users of your website to book rooms in your establishment. On the other hand, it is easy to manage and allows you to control and market your inventory, with the aim of boosting your direct sales, making it easier for your hotel business to thrive. Not in vain, it is one of the most popular hotel booking engines in the hotel sector.
Can I use your revenue management tools even if I have another booking engine?

No. Although our services include web design, unlike other booking engines, ours is ready to be inserted into your current website.
Which channel managers are you integrated with?

Yes. We are currently integrated with over thirty channel managers and we are always open to new integrations.
Is it possible to manage payments through the booking engine?

Yes. In fact, we have two independent engine versions, for desktop and mobile websites respectively, which represents an added value in terms of offering the best user experience.
Can I hire your contact center even if I have another booking engine?

Yes. It has its own Business Intelligence system, which collects all the data relating to the activity of the search engine: reservations made, searches, results with no availability, conversion, etc. All the functions you would expect to have full control over your main sales channel. In addition, other solutions such as Price Seeker, Rate Check and Parity Maker maintain permanent two-way communication.
Do you offer online technical support?

Yes. Both the widget and the booking process are customized to suit your corporate image and the aesthetics of your establishment.
What makes you different from other booking engines?

Yes. Paraty Hotel Manager is your management system, from which you can add, delete and modify everything related to the booking engine: quotas, open and close sales, rates, regimes, promo codes, descriptions and photographs of the rooms, additional services, etc. It is an online management program, accessible from any location and device.
I already have a website. Can I integrate your booking engine?

Due to the need to differentiate ourselves as a result of the adaptation to PSD2 regulations, the payment methods available are currently increasing: Redsys, Amazon Pay, Bizum, PayPal, Addon Payment, Universal Pay, Sequra, PlaceToPay, PayJP, Redunicre, PayU, Book&Pay, SIBS... For your peace of mind, we inform you that this is a secure booking engine like few others. Your data and that of your clients will always be safe, in accordance with the requirements of the GDPR.

Request a demo

Do you need more information, have questions, or want to see any of our products in action? Get in touch with us and tell us more.

IMPROVE CUSTOMER EXPERIENCE AND GENERATE MORE DIRECT BOOKINGS

More than 3000 hotels trust us

WE HELP YOU TURN THE DIRECT CHANNEL INTO YOUR MAIN SOURCE OF INCOME

WE BOOST YOUR LIVE CHANNEL A team of experts to give the maximum potential to your direct channel

AUTOMATION FOR YOUR HOTEL Optimize management and increase reservations

MAXIMIZE YOUR INCOME Increase the profitability of your establishment