Digital Marketing | Paraty Tech

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Hotel Digital Marketing

Let's create your digital marketing strategy together

Home Products Digital Marketing

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SPECIALISTS In the hotel sector and digital marketing

We are a team with 15 years of experience working with hotels of all sizes.

Expert consultants: We integrate your digital marketing strategy with hotel distribution to maximize direct bookings.

Agility: We implement developments quickly and make continuous improvements to keep your hotel at the forefront.

Personalized service: We work closely with you to ensure optimal results and shared success in each project.

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SPECIALISTS In the hotel sector and digital marketing

Competition is fierce, but with our Metasearch expertise, we can help you stand out. Increase your direct bookings, reduce your dependence on OTAs and improve your profitability.

Our approach to metasearch ensures that travelers find your hotel first and book directly on your site.

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METASEARCH ENGINE MANAGEMENT Increase visibility and direct bookings

We optimize and manage campaigns on the main metasearch platforms such as Google Hotel Ads, TripAdvisor, Trivago, Kayak and Skyscanner, so that your hotel stands out in travelers' searches:

Metasearch engine optimization: We ensure that your hotel appears in the top positions, with the most competitive rates and updated availability.

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SEO We improve the visibility of your hotel

We optimize your website to attract more direct bookings with specific SEO strategies for hotels:

On-Page and technical optimization

Content creation

Research and proposal of keywords

With our SEO, you will achieve greater visibility and more direct bookings, reducing your dependence on OTAs.

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PERSONALIZED ADS CAMPAIGNS Increase your reservations

We manage campaigns on Google Ads, Meta (Facebook and Instagram), TikTok and programmatic advertising, focused on increasing your visibility and attracting your ideal audience:

Google Ads and Social Ads: We create and optimize campaigns on the main platforms to attract customers when they are looking for accommodation.

Programmatic advertising and retargeting: We use advanced technology to place ads on relevant sites, maximizing reach.

With our Ads campaigns, you will get more qualified traffic and more conversions, directly impacting your reservations.

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GROWTH & ANALYTICS We help you grow

Influencers & Affiliation: We partner with influencers and affiliates to increase reach and attract new guests.

Marketing automation: We automate campaigns to improve efficiency and personalization.

Web Analytics and GTM: We monitor your website's performance with Google Tag Manager for data-driven decisions.

A/B and CRO testing: We run tests to maximize conversions and optimize results.

Explore the latest Paraty Tech news on our blog
and stay up to date

All the activity and day-to-day life at Paraty Tech, on our blog.

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Black Friday 2025: Data confirms the strength of the direct channel

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We unveil the first step of the AI revolution at Paraty Tech

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The end of the &num=100 parameter in Google: what it means and how it affects hotels

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FOMO, FOMU or FOMA: Where does your company stand in terms of AI implementation?

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Ease as a Key Conversion Driver in the Direct Channel: Flexibility, Exclusivity and Variety

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The Reinvention of Non-Refundable Rates: Flexibility Without Losing Profitability

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Get ready for Black Friday 2025 with the interactive checklist

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Do you need more information, have questions, or want to see any of our products in action? Get in touch with us and tell us more.