Vale d'Azenha Hotel Rural & Residences, a four-star hotel set in one of Portugal's most picturesque rural locations, was looking to modernize one of the most critical stages of its direct booking journey: online payments. To achieve this, the hotel implemented the integrated solution developed by Paraty Tech and Trust Payments, with the goal of automating payment processes, strengthening transaction security, and delivering a smoother payment experience.
The partnership has completely transformed the hotel's payment ecosystem, reducing administrative workload, expanding the range of available payment methods, and significantly improving transaction approval rates.
An intelligent payment management solution featuring advanced authentication, optimized approval rates, and a fully integrated payment experience.
2. Trust Payments
A payment provider offering flexible infrastructure, tokenization, customizable payment rules, and more than 50 available integrations.
3. Unified technology integration
A shared platform that centralizes the hotel's entire payment strategy while simplifying operations and improving efficiency.
4. Advanced payment strategy
Flexible configuration of payment rules, payment methods, and authorization workflows tailored to the hotel's operational needs.
The objective was to evolve toward an automated, secure, and flexible payment ecosystem capable of reducing friction during the booking process, lowering payment-related costs, and improving direct booking conversion.
The hotel also sought to deliver a payment experience tailored to the Portuguese market, strengthen fraud protection, and gain complete control over its payment strategy.
Performance has been equally strong across different markets. Domestic transactions in Portugal achieved an 81% approval rate, while international transactions reached 89%, demonstrating the strength of the new payment infrastructure.
The guest payment experience has also improved significantly. 92.32% of transactions are successfully completed without cardholder errors, reducing payment abandonment and supporting higher booking conversion rates.
Beyond the performance metrics, the hotel has significantly reduced its administrative workload thanks to automated payment processes, now benefits from a scalable payment infrastructure capable of supporting additional payment methods, and enjoys complete control over its payment strategy without technological limitations.
The entire payment strategy is managed through one integrated platform developed by Paraty Tech and Trust Payments.
2. Maximum security and higher conversion
Advanced authentication, tokenization, and outstanding approval rates with zero fraud and zero chargebacks.
3. Greater operational efficiency
Automated payment workflows that significantly reduce the hotel's administrative workload.
4. Built for future growth
A flexible infrastructure ready to support new payment methods and the continued evolution of the direct booking channel.
The partnership has completely transformed the hotel's payment ecosystem, reducing administrative workload, expanding the range of available payment methods, and significantly improving transaction approval rates.
Solutions implemented:
1. Paraty e-PaymentsAn intelligent payment management solution featuring advanced authentication, optimized approval rates, and a fully integrated payment experience.
2. Trust Payments
A payment provider offering flexible infrastructure, tokenization, customizable payment rules, and more than 50 available integrations.
3. Unified technology integration
A shared platform that centralizes the hotel's entire payment strategy while simplifying operations and improving efficiency.
4. Advanced payment strategy
Flexible configuration of payment rules, payment methods, and authorization workflows tailored to the hotel's operational needs.
Challenges & Objectives
Before implementing the joint solution, Vale d'Azenha Hotel Rural & Residences relied on outdated payment technology, manual reconciliation processes, a limited range of payment methods, and a highly time-consuming operational workflow.The objective was to evolve toward an automated, secure, and flexible payment ecosystem capable of reducing friction during the booking process, lowering payment-related costs, and improving direct booking conversion.
The hotel also sought to deliver a payment experience tailored to the Portuguese market, strengthen fraud protection, and gain complete control over its payment strategy.
Results
The integration between Paraty Tech and Trust Payments has transformed the hotel's payment process, achieving an 86.42% overall transaction approval rate, together with 0% fraud and 0% chargebacks during the reporting period.Performance has been equally strong across different markets. Domestic transactions in Portugal achieved an 81% approval rate, while international transactions reached 89%, demonstrating the strength of the new payment infrastructure.
The guest payment experience has also improved significantly. 92.32% of transactions are successfully completed without cardholder errors, reducing payment abandonment and supporting higher booking conversion rates.
Beyond the performance metrics, the hotel has significantly reduced its administrative workload thanks to automated payment processes, now benefits from a scalable payment infrastructure capable of supporting additional payment methods, and enjoys complete control over its payment strategy without technological limitations.
Keys to success:
1. A unified payment ecosystemThe entire payment strategy is managed through one integrated platform developed by Paraty Tech and Trust Payments.
2. Maximum security and higher conversion
Advanced authentication, tokenization, and outstanding approval rates with zero fraud and zero chargebacks.
3. Greater operational efficiency
Automated payment workflows that significantly reduce the hotel's administrative workload.
4. Built for future growth
A flexible infrastructure ready to support new payment methods and the continued evolution of the direct booking channel.
Assistant Manager Anabela Leitão
Since partnering with Paraty Tech and Trust Payments, we have strengthened payment security and reduced operational workload, delivering a smoother and more efficient booking experience for our guests
Assistant Manager Anabela Leitão
A Strategic Partnership to Optimize the Booking Processand Expand Payment Methods