Olivia Singular Houses, a boutique hotel group in Porto comprising Exmo. Hotel, 1872 River House, and Marquês Garden House, faced a challenge common among independent luxury properties: heavy reliance on intermediaries and a direct booking channel with significant untapped potential.
The partnership with Paraty Tech was created to change that balance by placing direct bookings at the heart of the group's commercial strategy. Since then, Olivia Singular Houses has transformed its distribution model, achieving a 91% increase in direct booking revenue between 2023 and 2025.
A next-generation booking engine designed to enhance the user experience, improve conversion rates, and provide the direct channel with a scalable, high-performance infrastructure.
2. Direct Booking Strategy
A commercial strategy fully focused on strengthening the direct channel, reducing reliance on intermediaries, and increasing its share of total bookings.
3. Hotel + Flight
A native dynamic packaging solution that extends the hotel's commercial offering beyond accommodation and delivers a more complete booking experience.
4. Transfers
An integrated transfer service that increases booking value while making trip planning easier for guests.
The challenge was to transform the direct channel into a truly competitive and profitable sales channel by combining the right technology, commercial strategy, and ongoing support.
The primary objective was to position direct bookings as the group's main revenue driver, improve conversion rates, expand the commercial offering beyond accommodation, and give the hotel group greater control over distribution, pricing, and the guest relationship.
At the same time, the direct booking channel grew from 17% of total sales in 2023 to an average of between 40% and 50%, becoming one of the company's primary distribution channels.
Growth was recorded across all three properties. Between 2023 and 2025, Marquês Garden House increased its direct booking revenue by 423%, more than fivefold, while 1872 River House grew by 133% and Exmo. Hotel by 36%.
The direct channel's share of sales also reflects this transformation. In 2025, it accounted for 45% of sales at 1872 River House, 31% at Marquês Garden House, and 30% at Exmo. Hotel, giving the group significantly greater control over its distribution strategy.
The implementation of Paraty Tech's booking engine has been one of the key drivers behind this growth, improving the user experience, increasing conversion rates, and strengthening the commercial performance of the direct channel. Additional solutions such as Hotel + Flight and Transfers further enhance the guest journey while increasing average booking value, room nights, and conversion rates.
A commercial transformation that positioned the direct channel as one of the company's core strategic assets.
2. A continuously evolving booking engine
A technology platform designed to maximize conversion while supporting long-term growth.
3. Differentiated solutions
Hotel + Flight and Transfers expand the commercial offering while delivering a more complete guest experience.
4. Close collaboration between both teams
A partnership built on transparency, continuous communication, and a shared commitment to long-term success.
The partnership with Paraty Tech was created to change that balance by placing direct bookings at the heart of the group's commercial strategy. Since then, Olivia Singular Houses has transformed its distribution model, achieving a 91% increase in direct booking revenue between 2023 and 2025.
Solutions implemented:
1. Booking EngineA next-generation booking engine designed to enhance the user experience, improve conversion rates, and provide the direct channel with a scalable, high-performance infrastructure.
2. Direct Booking Strategy
A commercial strategy fully focused on strengthening the direct channel, reducing reliance on intermediaries, and increasing its share of total bookings.
3. Hotel + Flight
A native dynamic packaging solution that extends the hotel's commercial offering beyond accommodation and delivers a more complete booking experience.
4. Transfers
An integrated transfer service that increases booking value while making trip planning easier for guests.
Challenges & Objectives
In 2023, Olivia Singular Houses' direct booking channel accounted for just 17% of total sales, within a distribution model heavily dominated by OTAs and other intermediaries.The challenge was to transform the direct channel into a truly competitive and profitable sales channel by combining the right technology, commercial strategy, and ongoing support.
The primary objective was to position direct bookings as the group's main revenue driver, improve conversion rates, expand the commercial offering beyond accommodation, and give the hotel group greater control over distribution, pricing, and the guest relationship.
Results
The new strategy has fundamentally transformed Olivia Singular Houses' distribution model. Between 2023 and 2025, revenue generated through the booking engine increased by 91% across the group.At the same time, the direct booking channel grew from 17% of total sales in 2023 to an average of between 40% and 50%, becoming one of the company's primary distribution channels.
Growth was recorded across all three properties. Between 2023 and 2025, Marquês Garden House increased its direct booking revenue by 423%, more than fivefold, while 1872 River House grew by 133% and Exmo. Hotel by 36%.
The direct channel's share of sales also reflects this transformation. In 2025, it accounted for 45% of sales at 1872 River House, 31% at Marquês Garden House, and 30% at Exmo. Hotel, giving the group significantly greater control over its distribution strategy.
The implementation of Paraty Tech's booking engine has been one of the key drivers behind this growth, improving the user experience, increasing conversion rates, and strengthening the commercial performance of the direct channel. Additional solutions such as Hotel + Flight and Transfers further enhance the guest journey while increasing average booking value, room nights, and conversion rates.
Keys to success:
1. A strategy fully focused on direct bookingsA commercial transformation that positioned the direct channel as one of the company's core strategic assets.
2. A continuously evolving booking engine
A technology platform designed to maximize conversion while supporting long-term growth.
3. Differentiated solutions
Hotel + Flight and Transfers expand the commercial offering while delivering a more complete guest experience.
4. Close collaboration between both teams
A partnership built on transparency, continuous communication, and a shared commitment to long-term success.
General Manager Carlos de Freitas
A partnership that puts the direct channel at the heart of the strategy
General Manager Carlos de Freitas (Copia)
The booking engine became the driving force behind our growth