Our journey and that of Landmar Hotels, a leading hotel group in Tenerife and the Canary Islands, came together in 2021 with a clear objective: to strengthen the direct booking channel in a highly competitive destination traditionally dominated by tour operators.
Since then, both teams have worked side by side to diversify source markets, improve conversion, and build a robust, tailor-made technology ecosystem. The results speak for themselves: since the partnership began, Landmar Hotels has achieved +775% growth in direct bookings.
The latest version of our intelligent booking engine, designed to maximize direct booking conversion.
2. Website Design
Fully customized websites designed to deliver a seamless user experience and maximize conversion.
3. Revenue Management
A pricing strategy supported by tools such as our Parity Triangle and Rescue Seeker to optimize rates and sales opportunities.
4. Paraty Digital Suite
Digital marketing management and ongoing SEO optimization to drive qualified demand.
5. Travel Agency Module
A fully customized travel agency module integrated into the direct booking ecosystem.
6. Paraty Loyalty
A loyalty solution integrated into the direct channel that supports guests before, during, and after their stay.
7. Ring2Travel
Call Center service providing 24/7 coverage, handling peak demand periods and out-of-hours calls.
8. Call Seeker
Quotation and payment link solution designed to improve telephone booking conversion.
9. Paraty e-Payments
Advanced payment solution featuring customized payment rules and multiple gateways.
10. Hotel + Flight
Native dynamic packaging integration, transforming the official website into a true alternative to traditional tour operators.
The strategy focused on diversifying source markets, increasing direct bookings, and improving conversion through a fully integrated technology ecosystem tailored to the group's specific needs.
The native Hotel + Flight integration, price parity monitoring with Price Seeker, customized websites, a loyalty strategy, and an omnichannel approach supported by Ring2Travel have all contributed to a more competitive and attractive direct booking proposition.
In 2025 alone, direct bookings generated through the official website and telephone increased by 14% compared to 2024, while the booking engine conversion rate improved by 0.4 percentage points year over year.
Growth has also been achieved across key international markets. Between 2024 and 2025, bookings increased by 51% in the Netherlands, 23.1% in Ireland, 15.6% in the UK, and 2.5% in Spain.
The Hotel + Flight solution has positioned the official website as a true alternative to traditional package holidays. It currently accounts for around 4% of total direct bookings, with a 0.4% search-to-booking conversion rate. Guests booking Hotel + Flight packages also stay significantly longer, averaging 7.7 nights compared to 5.28 nights for hotel-only bookings.
The voice channel also plays a key role. Between 2024 and 2025, Landmar Costa Los Gigantes recorded +43% growth, with telephone bookings accounting for 19% of the total, while Landmar Playa La Arena grew by +20%, with the voice channel representing 22%.
Within this channel, Ring2Travel generates incremental revenue by complementing Landmar Hotels' in-house Call Center, accounting for approximately 7% of activity at Costa Los Gigantes and 5% at Playa La Arena, ensuring that valuable booking opportunities are never missed.
A shared vision focused on strengthening both the online and offline direct booking channels.
2. Integrated, tailor-made technology ecosystem
Solutions fully adapted to Landmar Hotels' needs and seamlessly connected.
3. Data-driven decision making
Leveraging data to stimulate demand, optimize marketing, and continuously improve conversion.
4. True omnichannel strategy
Bringing together online and voice channels, with the Call Center playing a decisive role in generating incremental revenue.
Since then, both teams have worked side by side to diversify source markets, improve conversion, and build a robust, tailor-made technology ecosystem. The results speak for themselves: since the partnership began, Landmar Hotels has achieved +775% growth in direct bookings.
Products implemented:
1. Booking EngineThe latest version of our intelligent booking engine, designed to maximize direct booking conversion.
2. Website Design
Fully customized websites designed to deliver a seamless user experience and maximize conversion.
3. Revenue Management
A pricing strategy supported by tools such as our Parity Triangle and Rescue Seeker to optimize rates and sales opportunities.
4. Paraty Digital Suite
Digital marketing management and ongoing SEO optimization to drive qualified demand.
5. Travel Agency Module
A fully customized travel agency module integrated into the direct booking ecosystem.
6. Paraty Loyalty
A loyalty solution integrated into the direct channel that supports guests before, during, and after their stay.
7. Ring2Travel
Call Center service providing 24/7 coverage, handling peak demand periods and out-of-hours calls.
8. Call Seeker
Quotation and payment link solution designed to improve telephone booking conversion.
9. Paraty e-Payments
Advanced payment solution featuring customized payment rules and multiple gateways.
10. Hotel + Flight
Native dynamic packaging integration, transforming the official website into a true alternative to traditional tour operators.
Challenges & Objectives
Landmar Hotels' main challenge was to position the direct booking channel as a genuine alternative to package holidays, especially in a destination like the Canary Islands, where air travel plays a decisive role in travelers' purchasing decisions.The strategy focused on diversifying source markets, increasing direct bookings, and improving conversion through a fully integrated technology ecosystem tailored to the group's specific needs.
The native Hotel + Flight integration, price parity monitoring with Price Seeker, customized websites, a loyalty strategy, and an omnichannel approach supported by Ring2Travel have all contributed to a more competitive and attractive direct booking proposition.
Results
Since the partnership began in 2021, Landmar Hotels has increased its direct bookings by +775%, consolidating the direct channel as a strategic pillar in a destination traditionally dominated by tour operators.In 2025 alone, direct bookings generated through the official website and telephone increased by 14% compared to 2024, while the booking engine conversion rate improved by 0.4 percentage points year over year.
Growth has also been achieved across key international markets. Between 2024 and 2025, bookings increased by 51% in the Netherlands, 23.1% in Ireland, 15.6% in the UK, and 2.5% in Spain.
The Hotel + Flight solution has positioned the official website as a true alternative to traditional package holidays. It currently accounts for around 4% of total direct bookings, with a 0.4% search-to-booking conversion rate. Guests booking Hotel + Flight packages also stay significantly longer, averaging 7.7 nights compared to 5.28 nights for hotel-only bookings.
The voice channel also plays a key role. Between 2024 and 2025, Landmar Costa Los Gigantes recorded +43% growth, with telephone bookings accounting for 19% of the total, while Landmar Playa La Arena grew by +20%, with the voice channel representing 22%.
Within this channel, Ring2Travel generates incremental revenue by complementing Landmar Hotels' in-house Call Center, accounting for approximately 7% of activity at Costa Los Gigantes and 5% at Playa La Arena, ensuring that valuable booking opportunities are never missed.
Keys to success:
1. Aligned strategy across every channelA shared vision focused on strengthening both the online and offline direct booking channels.
2. Integrated, tailor-made technology ecosystem
Solutions fully adapted to Landmar Hotels' needs and seamlessly connected.
3. Data-driven decision making
Leveraging data to stimulate demand, optimize marketing, and continuously improve conversion.
4. True omnichannel strategy
Bringing together online and voice channels, with the Call Center playing a decisive role in generating incremental revenue.
Sales & Marketing Director Francisco Quintero
The goal was not to lose sales through the voice channel, but to rebalance the scale with online sales, which were significantly lower
Sales & Marketing Director Francisco Quintero
The goal was not to lose sales through the voice channel, but to rebalance the scale with online sales, which were significantly lower