Port Hotels, with a presence in some of the most popular destinations in the Valencian Community —such as Benidorm, Dénia, Calpe, Alicante, and Valencia— maintains a solid strategy that places the guest at the center and technology-driven innovation as a key growth engine.
The collaboration between Port Hotels and Paraty Tech was born with this very objective: to optimize processes, maximize the profitability of the direct channel, and centralize technology management under a single provider.
After years of working together, the results speak for themselves: the group has improved operational efficiency, increased direct sales revenue, and accelerated its digital transformation process thanks to Paraty Tech.
The latest version of Paraty Tech’s intelligent booking engine.
2. Web design
Custom, conversion-oriented websites for Port Hotels.
3. Revenue management
Our Parity Triangle and Rescue Seeker by Paraty Tech.
4. Paraty Digital Suite
Driving quality traffic and maximizing conversions (SEO and SEM, primarily Google Ads) with Paraty Tech.
5. Paraty Metas
Connectivity and campaign management across metasearch platforms with Paraty Tech.
6. Paraty Loyalty
PortShapers loyalty club for Port Hotels: loyalty benefits just a click away.
7. Ring2Travel
24/7 support during demand peaks and outside business hours through Paraty Tech’s hotel call center.
8. Call Seeker
Quote delivery and abandoned booking management for Port Hotels.
9. Paraty E-Payments
Customized payment rules and data tokenization implemented by Paraty Tech.
In the coming months, Port Hotels will continue advancing its technology renewal and optimization strategy, relying on constant communication between teams and the continuous improvement of direct channel performance—both online and offline—together with Paraty Tech.
In just eight months, Port Hotels surpassed the total number of direct bookings recorded throughout all of 2024, consolidating its official website as the main revenue source.
In addition, growing guest confidence at Port Hotels is reflected in the rise of non-refundable bookings, which increased from 3.6% in 2024 to 4.8% in 2025, contributing to higher channel profitability.
At the same time, strengthening the voice channel with Ring2Travel, Paraty Tech’s hotel call center, resulted in a 291% increase in handled calls (January–August 2024 vs. 2025) and an improvement in phone conversion from 10.1% to 12% over the same period.
Fine-tune messaging, creatives, and audiences to improve efficiency and conversion for Port Hotels.
2. Integrate tools and developments aligned with market trends
Drive new integrations and evolutions within Paraty Tech’s technology ecosystem.
3. Maximize the performance of Port Shapers and Paraty E-Payments
Boost loyalty and payment unification for Port Hotels with Paraty Tech’s technology.
4. Maintain and expand achieved results beyond 2025
Through continuous improvements to further enhance Port Hotels’ direct channel performance together with Paraty Tech.
The collaboration between Port Hotels and Paraty Tech was born with this very objective: to optimize processes, maximize the profitability of the direct channel, and centralize technology management under a single provider.
After years of working together, the results speak for themselves: the group has improved operational efficiency, increased direct sales revenue, and accelerated its digital transformation process thanks to Paraty Tech.
Contracted products:
1. Booking engineThe latest version of Paraty Tech’s intelligent booking engine.
2. Web design
Custom, conversion-oriented websites for Port Hotels.
3. Revenue management
Our Parity Triangle and Rescue Seeker by Paraty Tech.
4. Paraty Digital Suite
Driving quality traffic and maximizing conversions (SEO and SEM, primarily Google Ads) with Paraty Tech.
5. Paraty Metas
Connectivity and campaign management across metasearch platforms with Paraty Tech.
6. Paraty Loyalty
PortShapers loyalty club for Port Hotels: loyalty benefits just a click away.
7. Ring2Travel
24/7 support during demand peaks and outside business hours through Paraty Tech’s hotel call center.
8. Call Seeker
Quote delivery and abandoned booking management for Port Hotels.
9. Paraty E-Payments
Customized payment rules and data tokenization implemented by Paraty Tech.
Challenges and objectives
The collaboration between Port Hotels and Paraty Tech has been built around the creation of a comprehensive ecosystem that covers every stage of the customer journey: from driving traffic to Port Hotels’ official website to convert visits into bookings, to professionalizing and optimizing the voice channel. A strategy that allows each stage of the funnel to be optimized while reducing dependency on intermediaries.In the coming months, Port Hotels will continue advancing its technology renewal and optimization strategy, relying on constant communication between teams and the continuous improvement of direct channel performance—both online and offline—together with Paraty Tech.
Results
The strategic partnership between Port Hotels and Paraty Tech has driven significant growth across key online direct-channel KPIs. Between January and August 2025 alone, direct sales revenue increased by 58% compared to the same period the previous year.In just eight months, Port Hotels surpassed the total number of direct bookings recorded throughout all of 2024, consolidating its official website as the main revenue source.
In addition, growing guest confidence at Port Hotels is reflected in the rise of non-refundable bookings, which increased from 3.6% in 2024 to 4.8% in 2025, contributing to higher channel profitability.
At the same time, strengthening the voice channel with Ring2Travel, Paraty Tech’s hotel call center, resulted in a 291% increase in handled calls (January–August 2024 vs. 2025) and an improvement in phone conversion from 10.1% to 12% over the same period.
Next objectives:
1. Optimize campaign personalization and audience segmentationFine-tune messaging, creatives, and audiences to improve efficiency and conversion for Port Hotels.
2. Integrate tools and developments aligned with market trends
Drive new integrations and evolutions within Paraty Tech’s technology ecosystem.
3. Maximize the performance of Port Shapers and Paraty E-Payments
Boost loyalty and payment unification for Port Hotels with Paraty Tech’s technology.
4. Maintain and expand achieved results beyond 2025
Through continuous improvements to further enhance Port Hotels’ direct channel performance together with Paraty Tech.
Chief Executive Officer Diego F. Pérez de Ponga
A strategic partnership that drives our digital transformation process