Our paths and those of Hotansa, a hotel management company with 18 properties located across different destinations in Andorra, and Paraty Tech, crossed in 2021, when we decided to lay the foundations for a comprehensive collaboration agreement.
Latest version, equipped with highly valuable features for Hotansa, such as the Pro Module for travel agencies.
2. Website design
Custom corporate website, featuring a filtering system to search for hotels by destination, category, and/or experience.
3. Revenue management
Price Seeker for pricing strategy, Rate Check, and Parity Maker. The Parity Triangle in its purest form.
4. Paraty Digital Suite
SEO and SEM, mainly Google Ads, with a strategy focused on branding and brand protection.
5. Paraty Metas
Campaign management on Google Hotel Ads, a metasearch platform where OTAs and other metasearch engines compete.
Even if it involves a higher average cost per booking.
2. Reach new potential guests
Located at lower stages of the conversion funnel.
3. Improve positioning
Raise awareness of Hotansa and position it as the best option in Andorra.
4. Increase conversion in other markets
Especially European ones, such as the UK, France, and Germany.
5. Position the direct channel in first place
Bring the official website to the top spot in sales volume, above any other channel.
Contracted products:
1. Booking engineLatest version, equipped with highly valuable features for Hotansa, such as the Pro Module for travel agencies.
2. Website design
Custom corporate website, featuring a filtering system to search for hotels by destination, category, and/or experience.
3. Revenue management
Price Seeker for pricing strategy, Rate Check, and Parity Maker. The Parity Triangle in its purest form.
4. Paraty Digital Suite
SEO and SEM, mainly Google Ads, with a strategy focused on branding and brand protection.
5. Paraty Metas
Campaign management on Google Hotel Ads, a metasearch platform where OTAs and other metasearch engines compete.
Results
As early as the 2022–2023 winter season, the results achieved reflected a 54.5% increase in direct bookings compared to the same period the previous year. As Daniel Sánchez, CRO at Paraty Tech, points out, “this figure is very positive, but it’s not the only one we can be proud of.” Thanks to Hotansa’s well-balanced distribution mix, and by combining know-how, technology, and joint efforts between both companies, the direct channel — with a 12.5% share — rose to second place in sales volume, matching the leading OTA and ranking just below the country’s number one ski travel channel.Challenges and objectives
That said, far from settling, “our goal for next year is to position direct sales in first place — to become the top seller of our own product,” says Néstor Hernández, Marketing Manager at the hotel group. He sees increased investment in digital marketing as one of the key drivers to achieve this. A strategy they believe they can afford thanks to a carefully controlled cost policy, which has allowed them to keep the average cost per direct booking at very low levels, around 4.2%, and to invest 24% less than initially estimated on platforms such as Google Ads and Google Hotel Ads. This approach aligns with their metrics and analytics, which show that nearly 70% of sales come from organic traffic.Next objectives:
1. Increase sales through the direct channelEven if it involves a higher average cost per booking.
2. Reach new potential guests
Located at lower stages of the conversion funnel.
3. Improve positioning
Raise awareness of Hotansa and position it as the best option in Andorra.
4. Increase conversion in other markets
Especially European ones, such as the UK, France, and Germany.
5. Position the direct channel in first place
Bring the official website to the top spot in sales volume, above any other channel.
Sales Manager Gloria Paris
The results with Paraty Tech are very strong, every year we improve our numbers with them
Head of Marketing Néstor Hernández
Our goal is to position direct sales in first place — to become the leading channel for selling our own product
Sales Manager Gloria Paris
The ultimate objective is to position Hotansa as the best option in Andorra by placing the direct channel, our official websites, at the top in terms of sales volume, even if this involves a higher average cost per booking