Our path and that of Casa Dorada, a luxury resort located in the heart of Los Cabos, and Paraty Tech crossed with a clear objective: to boost direct sales, optimize the conversion of its distribution channels, and support the brand in its consolidation process as one of the most distinguished resorts in the Mexican destination.
From the very beginning of this collaboration, both teams have worked hand in hand to maximize the performance of the online direct channel, relying on technology, strategy, and a differentiated value proposition.
Latest version, equipped with tailor-made functionalities such as Travel Agent Rewards for travel agencies.
2. Website design
Custom-designed website, combining aesthetics and usability, aimed at ensuring smooth navigation and maximizing conversion.
3. Experiences Engine
A system that allows guests to book experiences such as spa access or the Day Pass, even for users not staying at the hotel.
4. Ring2Travel
Overflow call-handling service to ensure optimal phone service and reduce the operational load on the internal team.
The strategy focused on strengthening the weight of the direct channel, improving the user experience, optimizing conversion, and applying a more effective pricing policy, always supported by technology and data.
When comparing the share of direct revenue over total income, it increased from 40% in the first four months of 2024 to 48% in the same period of 2025. This evolution translates into a 30.6% increase in revenue generated through the official website.
At the same time, the analysis of Room Nights shows an equally positive trend: the direct channel grew from 39.6% of total nights sold in 2024 to 47.6% in 2025, surpassing commercial partners and reinforcing its leadership.
This growth has not only occurred in volume but also in profitability. The direct channel’s ADR recorded a 12.5% increase between January and April 2025 compared to the same period the previous year, reflecting a more effective pricing strategy and a greater willingness from travelers to pay more for a differentiated value proposition.
Consolidating it as the resort’s main source of revenue.
2. Increase direct Room Nights
Reducing dependency on commercial partners.
3. Improve profitability per booking
Through an optimized pricing policy and a strong value proposition.
4. Fully integrate Paraty Tech’s digital ecosystem
Including booking engine, loyalty, and voice services for unified management.
From the very beginning of this collaboration, both teams have worked hand in hand to maximize the performance of the online direct channel, relying on technology, strategy, and a differentiated value proposition.
Contracted products:
1. Booking engineLatest version, equipped with tailor-made functionalities such as Travel Agent Rewards for travel agencies.
2. Website design
Custom-designed website, combining aesthetics and usability, aimed at ensuring smooth navigation and maximizing conversion.
3. Experiences Engine
A system that allows guests to book experiences such as spa access or the Day Pass, even for users not staying at the hotel.
4. Ring2Travel
Overflow call-handling service to ensure optimal phone service and reduce the operational load on the internal team.
Challenges and objectives
The main challenge for Casa Dorada was to consolidate the online direct channel as its primary source of revenue, gradually reducing dependency on other distribution channels while maximizing both booking volume and profitability.The strategy focused on strengthening the weight of the direct channel, improving the user experience, optimizing conversion, and applying a more effective pricing policy, always supported by technology and data.
Results
The collaboration between Casa Dorada and Paraty Tech is a clear example of how technology, when paired with a committed team, translates into tangible results.When comparing the share of direct revenue over total income, it increased from 40% in the first four months of 2024 to 48% in the same period of 2025. This evolution translates into a 30.6% increase in revenue generated through the official website.
At the same time, the analysis of Room Nights shows an equally positive trend: the direct channel grew from 39.6% of total nights sold in 2024 to 47.6% in 2025, surpassing commercial partners and reinforcing its leadership.
This growth has not only occurred in volume but also in profitability. The direct channel’s ADR recorded a 12.5% increase between January and April 2025 compared to the same period the previous year, reflecting a more effective pricing strategy and a greater willingness from travelers to pay more for a differentiated value proposition.
Next objectives:
1. Continue increasing the weight of the direct channelConsolidating it as the resort’s main source of revenue.
2. Increase direct Room Nights
Reducing dependency on commercial partners.
3. Improve profitability per booking
Through an optimized pricing policy and a strong value proposition.
4. Fully integrate Paraty Tech’s digital ecosystem
Including booking engine, loyalty, and voice services for unified management.
Casa Dorada Sales & Marketing
Our collaboration with Paraty Tech has significantly improved our results